北京国际雕塑公园经营对策研究

发布时间：2018-07-09 20:58

本文选题：北京国际雕塑公园 + 主题公园　；参考：《首都经济贸易大学》2014年硕士论文

【摘要】：作为旅游产品中的一个重要类型，主题公园已成为现代旅游业中成长较快的一种现代旅游资源，成为在几十年以来世界旅游业发展过程中的新星。本文主要通过探究北京国际雕塑公园经营对策过程中可能出现的一系列问题及相关解决方案，全面科学地规划公园的未来发展，制定面向可持续发展的经营对策。全文共分为六个部分。第一章是本文的绪论，对本文的研究背景以及研究意义进行了介绍，对拟解决的关键问题进行了明确，，列举了本文所用到的一些分析方法，文献归纳法、个案研究法实地调查法、PEST分析法、SWOT分析法等研究方法，旨在通过对主题公园一系列理论与实践的研究，为北京国际雕塑公园的发展提供参考借鉴。同时，为本论文的研究框架以及思路奠定了基础。第二章是对主题公园的理论综述，对国内外相关研究成果进行了一系列的概述，对与主题公园相关的概念、特征、类型，产生与发展历程以及国内外发展状况等进行了详细的介绍并分析了目前主题公园的现状。第三章是对本论文的研究对象——北京国际雕塑公园的概况进行详细的介绍。包括公园的发展历程、公园的经营现状、经营中存在问题及存在原因等进行案例的分析。第四章是对北京国际雕塑公园的经营环境以及内部条件进行了全面的分析。从北京国际雕塑公园的内部、外部等多方面综合研究了公园的行业环境、竞争环境、市场需求，探究了公园所面临的风险与优势，为进一步制定经营对策提供了基础。第五章是北京国际雕塑公园经营对策的制定、实施和保障措施。通过本文前述理论的研究以及现实情况的分析及调查，为北京国际雕塑公园的经营制定了一系列发展计划并且通过如何实施发展计划寻求其保障措施。第六章为本文的结论。系统总结了本论文的种种观点以及本文所体现的价值，分析了本研究可能存在的不足之处并进行了未来的展望。
[Abstract]:As an important type of tourism products, theme park has become a fast growing modern tourism resource in modern tourism and a new star in the development of world tourism in recent decades. By exploring a series of problems and related solutions in the course of management of Beijing International Sculpture Park, this paper comprehensively and scientifically plans the future development of the park, and formulates the management countermeasure oriented to the sustainable development. The full text is divided into six parts. The first chapter is the introduction of this paper, the research background and significance of this paper are introduced, the key issues to be solved are defined, some analysis methods used in this paper, literature induction, Case study method the field investigation method and the SWOT analysis method are designed to provide reference for the development of Beijing International Sculpture Park through the study of a series of theories and practices of the theme park. At the same time, it lays a foundation for the research frame and train of thought of this paper. The second chapter is a theoretical review of theme parks, a series of overview of the relevant research results at home and abroad, related concepts, characteristics, types of theme parks, The emergence and development of theme parks at home and abroad are introduced in detail and the present situation of theme parks is analyzed. The third chapter is a detailed introduction to the research object-Beijing International Sculpture Park. Including the park's development course, the park management present situation, the management existence question and the existence reason and so on carries on the case analysis. The fourth chapter is a comprehensive analysis of the operating environment and internal conditions of Beijing International Sculpture Park. From the internal and external aspects of Beijing International Sculpture Park, this paper comprehensively studies the industrial environment, competitive environment and market demand of the park, explores the risks and advantages faced by the park, and provides the basis for further formulating the management countermeasures. The fifth chapter is Beijing international sculpture park management countermeasure formulation, the implementation and the safeguard measure. Through the research of the above theory and the analysis and investigation of the actual situation, a series of development plans for the management of Beijing International Sculpture Park are formulated and the safeguard measures are sought through how to carry out the development plan. Chapter six is the conclusion of this paper. This paper systematically summarizes the views of this paper and the value of this paper, analyzes the possible shortcomings of this study and prospects for the future.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;G246

【参考文献】