少数民族民俗文化的区域品牌构建

发布时间：2018-10-22 08:49

【摘要】：多数少数民族地区都有丰富的民俗文化资源,但是这些内容丰富、种类多样的民俗文化对地方文化的宣传和形象建构并不容易,必须通过文化品牌打造形成地方民俗文化的共同意象和符号,才能增加地方民俗文化的识别度,扩大地方民族文化的影响力,促进民族文化发展,并推动地方经济发展。结合文化品牌的本质和功能,对于民俗文化的区域品牌建构需要经过民俗文化选择、文化内涵提炼、文化品牌市场定位、文化精英引领、促进多元文化主体参与等程序。
[Abstract]:Most ethnic minority areas have abundant folklore cultural resources, but these rich and diverse folklore cultures are not easy to propagate and construct images of local cultures. The common image and symbol of local folklore culture must be formed through cultural brand building in order to increase the recognition degree of local folklore culture, expand the influence of local national culture, promote the development of national culture and promote the development of local economy. Combined with the essence and function of cultural brand, the construction of regional brand of folk culture needs the procedure of folklore cultural choice, cultural connotation extraction, cultural brand market orientation, cultural elite leading, and promoting the participation of multi-cultural subject.
【作者单位】： 中南财经政法大学;湖北民族学院;四川大学;
【分类号】：G112
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本文编号：2286688