歌声诗意里的消费政治:近代“国货歌”的文本解读

发布时间：2018-01-09 07:01

本文关键词：歌声诗意里的消费政治:近代“国货歌”的文本解读　出处：《史学月刊》2015年11期 　论文类型：期刊论文

【摘要】：国货歌为了说服民众购用国货,采用了大量文学修辞与政治谋略来阐释国货消费的政治意义。这些修辞与谋略体现了近代中国人精神深处的内在"戏码"。中国文化人在这些"戏码"的规约下,有意无意操控塑造了文化"他者"即洋货的形象,也操控了"我者"即国货的形象。国货歌对国货消费的意义阐释主要通过四种方式来完成:丑化或者妖魔化外国货品,赋予其"猛兽""吸血鬼""强盗"及"恶魔"等意象;美化或理想化国货,歌咏其"真真好""呱呱叫",赋予其价廉物美、质压群雄的特点;强势引导消费者选择国货:爱国就要爱国货,消费了国货,才是"同胞""朋友""知音""爱国者",否则就是"亡国奴""养强盗者""山中豺狼""冷血动物"等;在憧憬未来的景象中,为人们勾画"国货全球都欢迎""咱们中华要称雄"的美好画面。"国货歌"的作者们通过这些方式构建起了一个富有象征意义的"国货"符号。这个符号穿越近代中国社会阶层的藩篱四处流播,影响着国人的价值取向与政治实践。
[Abstract]:In order to persuade people to buy Chinese songs with domestic products, with a large number of literary rhetoric and political strategy to explain the domestic consumption of political significance. These rhetoric and strategy reflects the inherent drama of modern Chinese soul. Chinese culture in these "drama" under the statute, to shape the cultural manipulation intention of "the other" that is the image of foreign goods, also control the "I" is the local image. To complete the Chinese song meaning interpretation of domestic consumption mainly through four ways: to demonize or demonize foreign goods, given its "beast" and "vampire" "gangster" and "devil" image; beautify or ideal country singing the "good" "quack", given its cheap, quality press pack; guide the consumers to choose strong domestic: patriotic love of domestic consumption, domestic products, is the "compatriots" "friend" "friend" "Patriot", or "slaves" to "keep strong The thief "" "" "the Jackal; poikilotherm looking forward to the future vision, people are welcome to the" Outline "global products" we Chinese to rule the roost "good picture." the song "American authors through these ways to build a symbolic" domestic "symbol. This symbol through the social stratum in modern China barriers around spread, affects the value orientation and the political practice of the people.

【作者单位】：西北工业大学人文学院;陕西师范大学历史文化学院;
【基金】：国家社会科学基金项目“‘资本理论’视野里的中国旅行社品牌研究(1923~1953)”(13BZS058) 教育部人文社科基金项目“近代中国知名民族品牌文化研究(1911~1937)”(12YJA770038) 西北工业大学人文与经法学院青年教师资助项目“近代中国知名文化品牌的形象研究(1900~1945)”(RWZZ2014-14)
【分类号】：K25
【正文快照】： *近代中国人在军事和外交双重失败的情况下,在经济领域发动了声势浩大的国货运动以自救。凡运动,皆需要一定的政治宣传策略,才能完成社会动员的目的与使命。近些年,学术界对近代中国国货运动的研究已成规模,也出现了较有价值的学术成果1。但对国货运动政治宣传的研究尚属薄弱

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