抗战时期《新华日报》宣传策略研究

发布时间：2018-02-03 06:59

本文关键词： 抗战时期新华日报宣传策略党报　出处：《湖南师范大学》2010年硕士论文　论文类型：学位论文

【摘要】： 《新华日报》是中国共产党在国统区创办并向全国发行的党报。作为中共中央的机关报,它在国统区很好地宣传了党的路线、方针、政策,发挥了党报的“喉舌”作用；但是,由于是在国统区办报,很多时候,《新华日报》不能够像敌后抗日革命根据地的党报那样进行直接的宣传,必须讲究宣传策略,坚持原则性和灵活性的统一。只有这样,《新华日报》才能在求得生存的同时不断发展。《新华日报》在存在的九年多时间里,形成了一整套的宣传策略。目前,对该报新闻宣传策略的研究都是零散和片段的。本文对抗战时期《新华日报》的宣传策略进行了归纳和总结。首先从创刊背景、办报宗旨、发展分期三个方面描述了《新华日报》的概况,并试图从中探寻《新华日报》宣传策略得以形成的历史和政治渊源；其次,系统总结了抗战时期《新华日报》的宣传策略,即：正面报道和“负面”报道相结合、直接宣传和“迂回”宣传相结合、重视新闻报道策划；最后通过对抗战时期《新华日报》宣传策略横向和纵向的梳理,揭示了抗战时期《新华日报》宣传策略对当今中共党报实践活动的启示。
[Abstract]:As the organ newspaper of the Central Committee of the Communist Party of China, the Xinhua Daily is a party newspaper established by the Communist Party of China in the areas under its control and issued nationwide. As the organ of the Central Committee of the Communist Party of China, it has well publicized the party's line, principles, and policies in the areas under the control of the state. Exerting the "mouthpiece" function of the Party newspaper; However, as newspapers are run in the areas under the control of the Kuomintang, in many cases, the Xinhua Daily cannot carry out direct propaganda as the Party newspapers in the anti-Japanese revolutionary base areas behind the enemy lines do, and must pay attention to propaganda strategies. Adhere to the unity of principle and flexibility. Only in this way, the Xinhua Daily can survive and continue to develop. Over the past nine years or so, the Xinhua Daily has formed a whole set of propaganda strategies. This paper summarizes the propaganda strategy of Xinhua Daily during the War of Resistance against Japan. First of all, from the background of publication, the purpose of running the newspaper. It describes the general situation of Xinhua Daily in three aspects of development and tries to explore the historical and political origin of the propaganda strategy of Xinhua Daily. Secondly, the propaganda strategy of Xinhua Daily during the War of Resistance against Japan is summarized systematically, that is, the combination of positive report and "negative" report, direct propaganda and "roundabout" propaganda, and emphasis on the planning of news report; Finally, by combing the propaganda strategy of Xinhua Daily in the period of Anti-Japanese War, this paper reveals the enlightenment of the propaganda strategy of Xinhua Daily on the practical activities of the Communist Party of China in the period of Anti-Japanese War.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G219.29;K265

【引证文献】