抗战时期《新华日报》对中国共产党亲民形象的传播

发布时间：2018-03-21 19:07

本文选题：新华日报　切入点：中国共产党　出处：《华中科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：抗战时期是中国共产党迅速发展壮大赢得民心的重要时期,在这个时期中国共产党能够迅速赢得民心的关键是其能够重视广大人民群众的重要作用,为广大民众的利益而奋斗。在这个时期中国共产党通过自身的行动及强大的政治传播能力在广大国统区民众心中树立了良好的亲民形象,作为中国共产党在国统区公开发表的第一份党报——《新华日报》在中国共产党亲民形象传播的过程中起到了举足轻重的作用。《新华日报》承担着中国共产党各项政策在国统区的传播,是中国共产党的“喉舌”。在传播中国共产党亲民形象的过程中做出重要的贡献,是联系中国共产党与国统区民众的纽带,《新华日报》对共产党的亲民形象的传播,影响着国统区民众对中国共产党的认知和态度。本文旨在通过对《新华日报》影印版的分析,立足政党形象、传播学及政治传播学的相关理论,从中国共产党通过《新华日报》传播亲民形象的原因、途径、具体表现、所采用的策略以及达到的效果等五个方面进行研究。第一部分是对抗战时期中国共产党通过《新华日报》传播其亲民形象的动因的阐述,第二部分阐明了《新华日报》用以传播中国共产党亲民形象的主要途径,第三部分对《新华日报》中的中国共产党亲民形象的具体表现进行总结,第四部分对其传播中国共产党亲民形象的策略进行研究,最后对《新华日报》对中国共产党亲民形象传播所产生的效果进行分析。
[Abstract]:The period of the Anti-Japanese War was an important period for the Communist Party of China to develop rapidly and gain popular support. The key for the Communist Party of China to win the support of the people quickly is that it can attach importance to the important role of the broad masses of the people. In this period, the Communist Party of China, through its own actions and powerful political communication ability, has set up a good image of the people in the majority of areas under national control. As the first party newspaper published publicly by the Communist Party of China in the Kuomintang controlled area, the Xinhua Daily played an important role in the process of spreading the image of the Communist Party of China to the people. [Xinhua Daily] bears all the political responsibilities of the Communist Party of China. The spread of the policy in the areas under the control of the state, It is the "mouthpiece" of the Communist Party of China. It has made important contributions in the process of spreading the image of the Communist Party of China toward the people. It is a link between the Communist Party of China and the people in the areas under the control of the state. The "Xinhua Daily" spreads the image of the Communist Party to the people. The purpose of this paper is to analyze the photocopy of Xinhua Daily, and to base itself on the theory of party image, communication and political communication. From the reasons, ways and manifestations of the Communist Party of China propagating the image of the people through the "Xinhua Daily", The first part is the explanation of the motivation for the Communist Party of China to spread its image of the people through Xinhua Daily during the War of Resistance against Japan. The second part expounds the main ways of propagating the image of the Communist Party of China to the people, and the third part summarizes the concrete performance of the image of the Communist Party of China in the "Xinhua Daily". The fourth part studies the strategies of propagating the image of the Communist Party of China (CPC), and finally analyzes the effect of propagating the image of the CPC.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：K265;D261.5

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