晚清石印举业用书的营销与流通

发布时间：2018-04-16 01:33

本文选题：晚清 + 石印举业用书　；参考：《江汉论坛》2014年09期

【摘要】：晚清时期,随着西方石印技术的输入,其在出书速度、制作成本、印刷效果等方面的优势,使其成为晚清印刷技术的主流。通过对晚清石印举业用书流通条件的形成、营销方法和流通情况的分析,发现石印举业用书市场较为繁荣,其营销和流通不仅方式多样,而且流通渠道众多,同时还出现了现代的营销广告方式"启事和告白"。晚清石印举业用书的广泛流通,一方面促进了文化的传播,另一方面也促进了石印业、造纸业和民营书店的发展,有利于商品经济的繁荣。
[Abstract]:In the late Qing Dynasty, with the input of western stone printing technology, its advantages in publishing speed, production cost and printing effect made it the mainstream of late Qing printing technology.Through the analysis of the formation of circulation conditions, marketing methods and circulation of the books used in stone printing in the late Qing Dynasty, it is found that the market for books used in stone printing is relatively prosperous, and its marketing and circulation are not only diverse, but also have numerous circulation channels.At the same time, there is a modern way of marketing advertising, "notice and confession."The wide circulation of books for stone printing in late Qing Dynasty promoted the spread of culture on the one hand, and the development of stone printing, paper making and private bookstores on the other, which was conducive to the prosperity of commodity economy.
【作者单位】：河南博物院;
【分类号】：K252

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