论行政领导的网络形象塑造

发布时间：2018-06-29 13:20

本文选题：网络环境 + 行政领导　；参考：《吉林大学》2012年硕士论文

【摘要】：论行政领导的网络形象塑造伴随网络技术的发展与互联网应用的普及，，网民的权利意识开始觉醒，参与公共事务的热情不断高涨。行政领导者作为社会公众人物，行使公共权力，掌握社会资源分配，与公众切身利益息息相关，其形象自然成为网络传播和关注的焦点。因此，本文将行政领导如何应对网络中的机遇与挑战，塑造良好的网络形象，作为论文的选题方向和研究内容。本文结合网络媒介的特点，在界定行政领导网络形象相关概念的基础上，从网络技术、网络舆论、网络信息传播、网民等方面分析了行政领导网络形象塑造面临的机遇与挑战。作者认为，在机遇的把握与挑战的应对中，由于网络认识不到位、网络技术无知、网络执政理念落后及网络媒介素养缺失等原因，产生网络形象塑造中的各种认知误区。本文针对行政领导网络形象塑造中的机遇、挑战及认知误区，概括总结了行政领导网络形象塑造中的基本原则，以及如何塑造良好网络形象的基本思路。
[Abstract]:With the development of network technology and the popularization of Internet application, the right consciousness of Internet users began to awaken and the enthusiasm for participating in public affairs was rising. As a public figure, administrative leaders exercise public power and grasp the distribution of social resources, which are closely related to the vital interests of the public, and their image naturally becomes the focus of network communication and attention. Therefore, how to deal with the opportunities and challenges in the network, and how to create a good image of the network, as the research direction and research content of the paper. Combined with the characteristics of network media and on the basis of defining the related concepts of the network image of administrative leaders, this paper analyzes the opportunities and challenges faced by the network image shaping of administrative leaders from the aspects of network technology, network public opinion, network information dissemination, Internet users, and so on. The author thinks that in the course of grasping the opportunity and facing the challenge, various cognitive misunderstandings arise in the shaping of the network image because of the lack of network cognition, the ignorance of network technology, the backwardness of network ruling idea and the lack of network media literacy. In view of the opportunities, challenges and cognitive misunderstandings in the shaping of the network image of the administrative leaders, this paper summarizes the basic principles in the shaping of the network image of the administrative leaders and the basic ideas on how to create the good network image.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D035

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