基于结构方程模型的农户清洁能源应用行为决策研究

发布时间：2018-01-18 15:21

本文关键词：基于结构方程模型的农户清洁能源应用行为决策研究　出处：《中国人口·资源与环境》2017年09期 　论文类型：期刊论文

【摘要】：推进农户应用清洁能源对于促进农村生态建设至关重要。本文将农户清洁能源应用行为视为是一个"外部情境因素-内部心理因素-农户清洁能源应用行为"的过程,基于环境行为理论和技术接受模型,构建出农户清洁能源应用行为影响因素概念模型。利用江西省农户的调查数据,运用结构方程模型从农户购买行为和使用行为两个维度,研究农户清洁能源应用行为的影响因素,以及这些因素的作用机理。研究表明,情境因素(经济激励政策、自愿活动、宣传教育、清洁能源产品属性)以农户感知为中介,进而正向影响农户清洁能源使用行为,从众心理、行为便利性直接正向影响农户清洁能源使用行为;生态价值观和感知因素在经济激励政策与农户清洁能源购买行为之间起到部分中介效应,行为便利对农户清洁能源购买行为有直接正向影响;相对于经济激励政策,农户自愿活动对提升农户生态价值观会更有效;在影响农户感知的四个情景因素(经济激励政策、自愿活动、宣传教育、清洁能源产品属性)中,自愿活动对农户感知的正向影响程度最大;对农户清洁能源购买行为正向影响程度最大的是经济激励政策,对农户清洁能源使用行为正向影响程度最大的是行为便利性。基于上述结论,提出以下政策建议:政府要扩大清洁能源产品补贴的范围,加大农户购买清洁能源产品的补贴力度,降低农户购买清洁能源产品的成本;加强清洁能源知识、环境保护的宣传教育,提升农村居民的环境责任感,增强农村居民的生态环境价值观;完善农村清洁能源应用服务体系,提升农户应用清洁能源的易用性感知;充分发挥清洁能源示范村的辐射效应,增强农户应用清洁能源有用性感知;引导基层村干部、党员或环保意识强的农户率先应用清洁能源,在从众心理作用下,促使更多的农户应用清洁能源。
[Abstract]:It is very important to promote the application of clean energy for farmers to promote rural ecological construction. In this paper, the clean energy application behavior of farmers is regarded as an "external situational factor-internal psychological factor-household clean energy application behavior". The process. Based on the environmental behavior theory and technology acceptance model, the conceptual model of influencing factors of household clean energy application behavior is constructed. The structural equation model is used to study the influencing factors of household clean energy application behavior and the mechanism of these factors from the two dimensions of purchasing behavior and using behavior of farmers. Situational factors (economic incentive policy, voluntary activities, propaganda and education, clean energy product attributes) take farmers perception as the intermediary, and then positively affect the behavior of household clean energy use, follow the crowd psychology. The behavior convenience directly positively affects the household clean energy use behavior; Ecological values and perceived factors play a part of intermediary effect between economic incentive policy and household clean energy purchase behavior. Behavior convenience has a direct positive impact on clean energy purchase behavior of farmers. Compared with the economic incentive policy, farmers' voluntary activities will be more effective in promoting farmers' ecological values. Among the four situational factors (economic incentive policy, voluntary activities, propaganda and education, attributes of clean energy products), voluntary activities have the greatest positive impact on farmers' perception. The most positive impact on clean energy purchase behavior is economic incentive policy, and the most positive impact on household clean energy use behavior is behavioral convenience. The following policy suggestions are put forward: the government should expand the scope of subsidies for clean energy products, increase subsidies for farmers to purchase clean energy products, and reduce the cost of purchasing clean energy products; Strengthen the knowledge of clean energy, environmental protection publicity and education, enhance the sense of environmental responsibility of rural residents, strengthen the values of ecological environment of rural residents; Improve the rural clean energy application service system, improve farmers' perception of the ease of use of clean energy; Give full play to the radiation effect of clean energy demonstration village and enhance farmers' perception of the usefulness of clean energy; Leading the grassroots village cadres, party members or farmers with strong awareness of environmental protection to take the lead in the application of clean energy, and to promote more farmers to use clean energy under the influence of herd psychology.
【作者单位】：江西农业大学经济管理学院/江西现代农业发展协同创新中心;中南财经政法大学会计学院;广东财经大学经贸学院;
【基金】：国家自然科学基金项目“农户清洁能源应用行为形成机理与政府推进政策研究——以江西为例”(批准号:71540033);国家自然科学基金项目“农村居民节能行为形成机理与节能激励政策研究——基于江西的抽样调查”(批准号:71663032) 2015年度江西现代农业及其优势产业可持续发展的决策支持协同创新中心项目“我国生猪养殖省际分布及区域养殖生产效率动态变化研究”(批准号:XDNYA1508)
【分类号】：F323.6;X24
【正文快照】： 关于如何更好地促进农户应用清洁能源,政府和学术界高度关注。2004—2010年、2012—2015年的中央一号文件都明确提出要大力推进农村清洁能源发展。农户是农村清洁能源的应用主体,农户应用清洁能源对农村清洁能源发展起决定性作用。但实地调研发现,目前存在购买清洁能源产品的

【相似文献】