绿色认知视角下农户绿色技术采纳意愿与行为悖离研究

发布时间：2018-02-27 09:48

  本文关键词： 绿色认知 绿色生产技术 采纳意愿 采纳行为 Logistic-ISM模型 湖北省　出处：《资源科学》2017年08期 　论文类型：期刊论文

【摘要】：在农业资源环境不断恶化的背景下,加快绿色技术的推广与应用,对实现农业绿色转型、增强农业可持续发展能力具有重要意义。本文基于湖北省武汉、随州、天门三市的281个农户的实地调研数据,利用Logistic-ISM模型分析了影响农户有机肥技术采纳意愿与行为悖离的因素,并进一步分析了各影响因素之间的逻辑层次关系。研究结果表明:(1)从Logistic回归结果看,农户在采用有机肥技术意愿与行为上发生悖离,在认知领域,主要是受性别、年龄、从众心理、土壤肥力、种植规模、生态环境政策认知、化肥减量化行动认知以及绿色生产重要性认知共八个因素的影响,证实了农户绿色认知差异是导致有机肥技术采纳意愿与行为悖离的重要原因之一;(2)从解释结构模型结果来看,生态环境政策认知、化肥减量化行动认知是表层直接因素,绿色生产重要性认知是中间层间接因素,性别、年龄、从众心理、土壤肥力以及种植规模是深层根源问题。
[Abstract]:Under the background of deteriorating agricultural resources and environment, speeding up the popularization and application of green technology is of great significance to realize the green transformation of agriculture and enhance the ability of sustainable development of agriculture. This paper is based on Wuhan, Hubei Province, Suizhou, China. Based on the field investigation data of 281 farmers in Tianmen City, the factors influencing farmers' willingness and behavior to adopt organic fertilizer technology were analyzed by using Logistic-ISM model. Furthermore, the logical hierarchical relationship among the influencing factors is analyzed. The result of the study shows that from the Logistic regression results, the farmers' willingness to adopt organic fertilizer technology is contrary to their behavior, and in the cognitive field, it is mainly affected by sex and age. The effects of mass psychology, soil fertility, planting scale, ecological environment policy cognition, fertilizer reduction action cognition and green production importance cognition were analyzed. It is proved that the difference of farmers' green cognition is one of the important reasons that lead to the deviation between the willingness and behavior of adopting organic fertilizer technology. (2) from the result of explaining structure model, the cognition of ecological environment policy and the cognition of chemical fertilizer reduction action are the direct factors of surface layer. Cognition of the importance of green production is an indirect factor in the middle layer, sex, age, herd psychology, soil fertility and planting scale are the deep root causes.
【作者单位】： 华中农业大学经济管理学院;湖北农村发展研究中心;香港中文大学(深圳)经管学院;
【基金】：国家社会科学基金重点项目(15AZD071)
【分类号】：X24;X32
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本文编号：1542170