鄱阳湖区农民对湿地保护宣传方式的效果评价优先序及影响因素研究

发布时间：2018-03-13 21:32

本文选题：农户　切入点：湿地保护　出处：《江西财经大学学报》2017年03期 　论文类型：期刊论文

【摘要】：利用江西省鄱阳湖区11个县(区)的1009份农民微观调查数据,运用描述性统计、多元Logist ic选择模型实证分析农民对湿地保护宣传方式效果评价优先序及其影响因素。结果表明:农民对湿地保护宣传方式效果评价优先序依次为"广播、电视"、"送戏下乡"及"宣传专栏"等三种。是否处于自然保护区、距离乡镇政府远近、经济发展程度、村人均纯收入、纯农业户数、年龄、收入主要来源、家庭收入水平及对村干部的信赖等9个因素至少对三种最有效的宣传方式中一个具有显著影响。因此,各级政府及相关部门在进行湿地保护政策宣传时应高度重视这三种宣传方式,并结合"互联网+"时代的微博、微信等媒体进行宣传,以便提高湿地保护理念、政策、方针及手段的宣传效果。
[Abstract]:Using the microscopic survey data of 1,009 farmers from 11 counties (districts) in Poyang Lake District, Jiangxi Province, and using descriptive statistics, The multivariate Logist ic selection model empirically analyzed the priority order and its influencing factors of farmers' evaluation of wetland conservation publicity. The results showed that the priority order of farmers' evaluation of wetland protection publicity effect was "broadcast," "TV", "sending plays to the Countryside" and "propaganda column". Are they in nature reserves, far and near from the township government, the degree of economic development, the per capita net income of the village, the number of pure agricultural households, the age, and the main source of income? Nine factors, such as family income level and trust in village cadres, have a significant impact on at least one of the three most effective propaganda methods. Governments at all levels and relevant departments should attach great importance to these three modes of propaganda when carrying out policy propaganda on wetland protection, and carry out propaganda in combination with Weibo and WeChat in the "Internet" era, in order to enhance the concept and policy of wetland protection. The propaganda effect of the policy and means.
【作者单位】：江西农业大学经济管理学院;江西财经大学财税与公共管理学院;
【基金】：国家自然科学基金项目“鄱阳湖区湿地生态补偿政策实施绩效及其优化路径研究——基于农户视角”(41261106)
【分类号】：X37;X-4

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