“绿色话语”生产与“绿色公共领域”建构:另类媒体的环境传播实践——基于“垃圾议题”微信公众号L的个案研究

发布时间：2018-03-27 13:37

  本文选题：另类媒体　切入点：环境传播　出处：《中国地质大学学报(社会科学版)》2017年04期

【摘要】：以"垃圾治理"议题微信公众号L为个案,通过内容分析、参与式观察、深度访谈等方法,从表征、互动、结构三个维度考察另类媒体如何进行"绿色话语"生产与"绿色公共领域"建构。研究发现:首先,在新媒体所提供的生存空间中,L运用多种传播策略,搭建了一个以"零废弃"为核心的民间垃圾治理"广播室",与秉持"焚烧"理念的官方垃圾治理话语体系形成对峙。其次,通过"报道推送"与"活动举办"两条路径,L实现了"线上"与"线下"绿色公共领域的初步建构,但因其中政府、企业、技术专家、主流媒体等重要利益相关者缺席,导致L尚未在"权力-技术共同体"与"权利-民主共同体"之间架起稳固的沟通桥梁。最后,L的存续面临来自外因和内因的促进与制约,其未来发展趋势如何,能否在垃圾治理中做出更多贡献,还有待时间予以检验。上述发现一方面有助于理解我国环境传播中的多元声音,优化环境沟通策略,培育环境公民社会;另一方面,以之为窗口,可透析我国垃圾治理背后的社会网络及利益相关者间角力,为突破垃圾困局提供参考。
[Abstract]:Taking Official account L as a case study, through content analysis, participatory observation, in-depth interviews, etc., from the aspects of representation and interaction, The three dimensions of structure examine how alternative media carry out "green discourse" production and "green public domain" construction. The study finds that: first of all, in the living space provided by new media, various communication strategies are used. A "broadcast room" of civil waste management is built with "zero waste" as the core, which confronts with the official garbage treatment discourse system which holds the concept of "burning". Secondly, The initial construction of "online" and "offline" green public domain is realized through "report push" and "activity holding", but the government, enterprises, technical experts, mainstream media and other important stakeholders are absent. As a result, L has not yet established a solid bridge of communication between the "power-technology community" and the "right-democratic community". Finally, the survival of L is faced with the promotion and restriction of external and internal causes, and what is its future development trend, Whether or not we can make more contributions to waste management still needs time to test. On the one hand, these findings will help to understand the diverse voices in environmental communication in China, optimize environmental communication strategies, and foster an environmental civil society; on the other hand, Taking it as a window, we can analyze the social network behind the garbage treatment in China and the struggle between stakeholders, and provide a reference for breaking through the garbage dilemma.
【作者单位】： 中国矿业大学(北京)文法学院;
【基金】：国家社科基金青年项目“城市垃圾危机视域下环境治理政社协同的场域、机制与路径研究(17CGL038)
【分类号】：G206;X-4
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本文编号：1671736