ZLH公司发展战略研究

发布时间：2018-10-11 08:51

【摘要】：在过去人们谈到环境保护时,总觉得它和经济的发展是各走各路的,为了保持促进经济的发展,人们首先会牺牲环境利益。随着城市化进程的加快,工业的发展带来生态环境的严重恶化和资源短缺问题时,环境保护问题受到了全世界各国的广泛关注。党和政府提出了要以环保促经济、以环保对危机的全新理念,大力的发展我国环保经济,环保产业迎来了难得的发展机会。ZLH公司是一家面向全国提供解决水污染治理方案的高新环保企业,在面对市场环境竞争激烈的情况下,战略已经成为影响企业持续经营的一项重要因素。经过十几年的发展,ZLH公司目前面临着企业管理、技术研发等问题的困扰。如何在不断出台的政策措施中把握住发展机会,并与自身的优势相结合,采取措施获得污水治理行业的市场占有率,成为ZLH公司急需解决的问题。本文将把ZLH公司作为例子,研究我国的环保产业在兴起之后,企业是怎样设计实用的发展战略,重新找到市场定位。本文将会采取理论与实践相结合,将战略管理的相关理论与企业的具体发展情况相结合研究,对ZLH公司的以后持续发展提供有益的参考和启示。
[Abstract]:In the past, when people talked about environmental protection, they always felt that it and the development of economy went their own way. In order to maintain and promote the development of economy, people would sacrifice the environmental benefits first. With the acceleration of urbanization, the serious deterioration of ecological environment and the shortage of resources caused by the development of industry, environmental protection has been widely concerned by countries all over the world. The Party and the government have put forward a new concept of promoting the economy by environmental protection and the crisis of environmental protection to vigorously develop the environmental protection economy in our country. The environmental protection industry has ushered in a rare opportunity for development. ZLH is a high-tech environmental protection enterprise that provides a solution to water pollution control in the whole country. In the face of fierce competition in the market environment, Strategy has become an important factor affecting the continuous operation of enterprises. With the development of more than ten years, ZLH is confronted with the problems of enterprise management, technology development and so on. How to grasp the development opportunity and combine with its own advantages and take measures to gain the market share of sewage treatment industry has become an urgent problem for ZLH Company. This paper will take ZLH Company as an example to study how to design a practical development strategy and find a new market position after the rise of environmental protection industry in China. This paper will adopt the combination of theory and practice, combine the relevant theories of strategic management with the specific development of enterprises, and provide a useful reference and inspiration for the sustainable development of ZLH Company in the future.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：X324;F272

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