极简主义风格在黄鹤楼卷烟包装中的设计应用

发布时间：2018-01-19 01:09

本文关键词： 极简主义风格黄鹤楼卷烟包装设计　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文的设计思想以“极简主义风格”为切入点,采用分析、归纳、举例的方法来研究黄鹤楼卷烟包装在视觉中的设计应用,文章开头叙述了卷烟包装设计中“极简主义风格”的现状和发展。以“极简主义风格”存在的内在价值作为黄鹤楼卷烟包装的创新突破口,从而发掘其中的体验价值、审美价值、商业价值。通过举例阐述了黄鹤楼卷烟包装国内外的发展状况,同时深入分析和归纳了“极简主义风格”设计思想对黄鹤楼卷烟包装的影响,说明了“极简主义风格”在黄鹤楼卷烟包装设计中有极其重要的意义。将“极简主义风格”设计中所蕴含的表现形式创新应用于黄鹤楼卷烟包装设计之中,从而提升黄鹤楼品牌的视觉审美情趣。本文将“极简主义风格”融入黄鹤楼卷烟包装设计当中,这样不仅满足了消费者的审美心理还提高了黄鹤楼卷烟的品牌文化,同时将黄鹤楼卷烟包装设计中的文化内涵合理的表现出来,在这样的黄鹤楼卷烟包装产品里,看到的是以少胜多的艺术美感和近乎苛刻极致的审美标准。“极简主义风格”的黄鹤楼卷烟包装设计,使卷烟包装拥有了独特的卷烟文化特色,让经典文化传统得以弘扬,这种设计方法让其在众多同类卷烟中脱颖而出;另外,本文以案例开发和设计举例将“极简主义风格”设计思维方式应用到黄鹤楼卷烟包装设计当中,根据自己的一些见解,作进一步分析。通过对“极简主义风格”黄鹤楼卷烟包装设计的研究,将极简主义风格恰当的融入到黄鹤楼卷烟包装中从而得出新的设计方法,由此“极简主义风格”设计理念在更多领域得到了普及和推广。
[Abstract]:In this paper the design of the "minimalist style" as the starting point, by induction, for example analysis method to study the design and application of Yellow Crane Tower cigarette packaging in vision, the beginning of the article describes the cigarette packaging design "minimalist style" of the status quo and development. The intrinsic value of existing minimalist style "as the breakthrough point Yellow Crane Tower cigarette packaging innovation, so as to explore the experience value, aesthetic value and commercial value. By way of example, expounds the development situation of Yellow Crane Tower cigarette packaging at home and abroad, and in-depth analysis and summarizes the influence of" minimalist "design for the Yellow Crane Tower cigarette packaging, illustrates the" Minimalism "has extremely important significance in the Yellow Crane Tower cigarette packaging design." contains a minimalist style "design in the form of innovation in Yellow Crane Tower cigarette packaging The design, so as to enhance the Yellow Crane Tower brand visual aesthetic taste. The "minimalist" into the Yellow Crane Tower cigarette packaging design, which not only meets the consumer's aesthetic psychology but also improve the Yellow Crane Tower cigarette brand culture, while the Yellow Crane Tower cigarette packaging design in the cultural connotation of reasonable performance, in the Yellow Crane Tower cigarette packaging products in see is the beauty of art and aesthetic standards to win almost harsh extreme. "Yellow Crane Tower cigarette packaging design minimalist style", the cigarette packaging has a unique cigarette culture characteristic, let the classical cultural tradition to carry forward this design method, let the talent shows itself in numerous similar cigarettes; in addition, this paper takes the case for example, the design and development of "minimalist" design thinking applied to the Yellow Crane Tower cigarette packaging design when , according to his own opinions, for further analysis. Through the study of the "minimalist" Yellow Crane Tower cigarette packaging design, the minimalist style right into the new design method so as to obtain the Yellow Crane Tower cigarette packaging, and thus the "minimalist" design concept has been popularized in many fields.

【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS452.7

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