智能玩具市场分析与产品开发研究

发布时间：2018-05-02 23:26

本文选题：智能玩具 + 儿童智能玩具　；参考：《天津科技大学》2015年硕士论文

【摘要】：随着玩具市场的发展,智能玩具结合了传统玩具而发展,它置入了科学技术的设计,让玩具产品更加人性化、智能化、科技化等。本论文主要通过对目前智能玩具产品的分析,从智能玩具产品的外观造型、技术应用、消费人群等角度分析,总结了开发智能玩具的重要因素主要为技术程度的运用,以及针对使用人群互动性设计的把握。从目前智能玩具市场情况分析,智能玩具消费的市场份额越来越大,消费的人群也不仅局限是儿童,成年人的份额也在不断上升。论文主要通过儿童智能玩具和成年人智能玩具作为开发的重点,进行智能玩具设计生产的方法探讨。国内玩具企业开发智能玩具产品并不多,尤其是成年人智能玩具。鉴于当今的儿童从小就开始接触电脑,为了能够迎合他们的心理需求,玩具也必须具有挑战性及创新性。因此,儿童和成年人智能玩具产品的开发创新是发展的必然之路。要设计出符合相应的消费群体智能玩具产品设计,要充分考虑相对应消费者的心理和生理特征,才能设计既符合消费者又符合市场的产品。市面上现有的儿童智能玩具产品,较多的主要是符合家长心理需求设计的早教机产品,主要以教育性为主,赋予产品的功能都是以学习为第一要素设计。或者是较多的智能电子游戏设计,给儿童的健康带了一定的问题,使儿童的成长环境更封闭。成年人的智能玩具产品主要以高科技为主,或者是情感体验的角度考虑设计,由于国内科学技术水平的运用有限,成年人的智能玩具产品在技术领域的解决还有很大的发展空间。针对不同的消费群体设计的智能玩具产品,在以人为本的角度考虑问题出发,开发智能玩具产品结合消费者的生理和心理特征,创新产品理念和技术理念,更多的把设计置入互动性,解决孩子使用智能玩具的封闭环境,给予孩子通过玩具“寓教于乐”的活动空间,以及成年人使用智能玩具的愉快体验。
[Abstract]:With the development of toy market, intelligent toy combines the development of traditional toys, it is put into the design of science and technology, so that toy products more humanized, intelligent, scientific and technological. Through the analysis of the present intelligent toy products and the analysis of the appearance of the intelligent toy products, the application of technology, and the consumer crowd, the paper summarizes that the important factors of developing intelligent toys are mainly the application of technology. And for the use of crowd interaction design grasp. According to the current situation of intelligent toy market, the market share of intelligent toy consumption is increasing, and the consumption is not only limited to children, but also the share of adults is rising. This paper mainly discusses the design and production methods of intelligent toys through children's intelligent toys and adult intelligent toys as the focus of development. There are not many intelligent toy products developed by domestic toy enterprises, especially adult intelligent toys. Given that today's children are exposed to computers from an early age, toys must also be challenging and innovative in order to meet their psychological needs. Therefore, the development and innovation of intelligent toy products for children and adults is the inevitable way of development. In order to design the intelligent toy products in accordance with the corresponding consumer groups, the psychological and physiological characteristics of the corresponding consumers should be fully taken into account in order to design the products that accord with both the consumers and the market. The existing children's intelligent toy products on the market are mainly designed to meet the psychological needs of parents of the early education machine products, mainly educative, the functions of the products are designed to learn as the first element of the design. Or more intelligent video game design, to children's health with certain problems, so that children's growth environment is more closed. Intelligent toy products for adults are mainly high-tech, or design from the perspective of emotional experience. Due to the limited use of science and technology in China, There is still much room for development of adult intelligent toy products in the field of technology. In view of the intelligent toy products designed by different consumer groups, considering the problems from a people-oriented point of view, developing intelligent toy products combining with the physiological and psychological characteristics of consumers, innovating the concept of product and technology, More interactivity in design, a closed environment for children to use smart toys, a space for children to "teach in fun" through toys, and a pleasant experience for adults to use smart toys.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS958.02

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