基于消费者需求的现代禅意风格服装特质研究

发布时间：2018-05-26 12:27

本文选题：禅意风格 + 服装特质　；参考：《浙江理工大学》2017年硕士论文

【摘要】：随着我国精神文明建设的不断加强,人们的文化认同感和精神归属感也随之高涨,社会大众的审美价值不断更新。服装作为人类文化的延续,在我们生活中扮演着越来越重要的角色,在满足物质需求的同时,消费者更加偏爱具备精神内涵的着装品质。禅意风格服装作为一种体现禅文化的服装类型,对于当今西化的服装市场来说是一股清新雅致的美学风潮,虽然市场中禅意风格服装品类繁多,但禅意风格服装定义不清、概念不明的现象仍然存在。首先,本文通过对禅意风格服装的历史演变及当前社会中存在的三种禅意服饰类型僧侣服、参禅服、禅意服进行整理分析,划定禅意风格服装特征,并分析与现代时装的差异;其次,展开了现代禅意风格服装特质的调研,建立了相对应的目标消费者需求模型,通过量化研究模型设计出关于“现代禅意风格服装及消费者调研”的问卷调查,对目标消费群体进行问卷发放,通过SPSS 19.0对回收问卷进行数据分析,得出影响禅意风格服装消费群体的3个因子“行为意愿”、“情感偏好”、“风格感知”,分析出目标消费群体的行为特征,并对列举品牌中消费群体选择较高的迦然、言茶、例外、山本耀司4个品牌进行案例论析;最后,通过对服装品牌案例论析,提出从“形制表现”和“情感表达”两个方面进行现代禅意风格服装特质提取并进行实践,设计了“禅如水”系列服装。通过对现代禅意风格服装特质提取,为设计师提供禅意风格服装设计的方法和思路,为传承和发扬禅意风格服装的文化精髓,具有一定的参考价值。
[Abstract]:With the development of spiritual civilization in our country, people's cultural identity and spiritual sense of belonging are rising, and the aesthetic value of the public is constantly renewed. As a continuation of human culture, clothing plays a more and more important role in our daily life. At the same time, consumers prefer the quality of dress with spiritual connotation. Zen style clothing, as a kind of clothing type that embodies Zen culture, is a fresh and elegant aesthetic trend for the westernized clothing market today. Although there are many kinds of Zen style clothing in the market, the definition of Zen style clothing is not clear. An unknown concept still exists. First of all, through the analysis of the historical evolution of Zen style clothing and three kinds of Zen clothing types in the current society, such as monk clothing, Zen costume and Zen costume, the characteristics of Zen style clothing are delineated, and the differences between Zen style and modern fashion are analyzed. Secondly, the characteristics of modern Zen style clothing are investigated, the corresponding target consumer demand model is established, and a questionnaire survey on modern Zen style clothing and consumer survey is designed through the quantitative research model. Through the data analysis of SPSS 19.0, three factors influencing Zen style clothing consumer group "behavior will", "emotion preference", "style perception" were obtained. Analyze the behavior characteristics of the target consumer groups, and analyze the four brands listed in the list of brands, such as Caran, Yancha, exception, Yamamoto Yaoshi. Finally, through the clothing brand case analysis, This paper puts forward the modern Zen style clothing characteristic extraction and practice from two aspects of "form expression" and "emotion expression", and designs the Zen such as water series clothing. By extracting the characteristics of modern Zen style clothing, it provides the method and train of thought for designers to design Zen style clothing, and has certain reference value for inheriting and carrying forward the cultural essence of Zen style clothing.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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