方形抽象民艺图案在现代服装设计中的应用研究

发布时间：2018-10-16 21:24

【摘要】：现代生活方式的急剧变化导致传统手工艺逐渐衰落甚至消失,保护和继承珍贵的民间手工艺文化遗产已刻不容缓。各类媒体和相关人士对民艺的高度关注,在全国范围内引发了一场民艺热潮。但在如何运用民艺元素的问题上,越来越多的设计师意识到,单纯的照搬和堆砌民艺元素不是对民艺的继承。发掘民艺的精神本质,以现代的审美和现代的需求为目标,以简约单纯的设计让生活回归自然的设计理念,已经成为当今设计师们的共识。人们所喜爱的民艺气韵,就是民艺图案在服饰中最直观的视觉呈现。因此对民艺图案特征的分析,以及对图案如何在现代服饰中应用的方法研究,灵活巧妙的将新旧事物融为一体,才能真正实现民艺元素的传承与创新。民艺图案是人们用以记载生活和表达思想的方式,笔者深入研究它的历史根源和独特的传统文化,发现抽象民艺图案的文化属性和视觉语言经过提炼和转换,能很好的运用到现代服装中。文章尝试探索以方形抽象民艺图案为元素在现代服装设计中的应用途径。首先,文章对民艺、抽象民艺图案的概念做了阐释,并从古人天圆地方的方形空间猜想、和洛书河图的方形思维模式以及尚“方”的审美习俗三个角度揭示方形抽象民艺图案背后的文化内涵。其次,对抽象民艺图案的组织形式、色彩、内容、工艺四个方面的表现形式进行分析,总结出方形抽象民艺图案的装饰性、构图的均衡性、色彩的纯粹性、图案的象征性和民艺的实用性五个特征。从中得出方形抽象民艺图案在设计中对观念和表现形式的启示。然后从应用的背景条件、原则、方法、价值四个方面分析方形抽象民艺图案在服装设计中的应用。最后在应用实践中,以“言茶”品牌为案例,分析方形抽象民艺图案对品牌DNA、调性和卖点的作用。最后以方形抽象民艺图案为元素,完成了四套设计方案,用设计实践的方式直观的呈现本课题的研究成果。通过对方形抽象民艺图案的应用研究,可以让设计师传承民艺中智慧丰富的文化养分,为现代服装设计所用。这既在应用方法上提供了建议,也有利于唤醒人们对优秀民间文化的关注,有利于民艺的传承与保护。
[Abstract]:The rapid change of modern life style leads to the decline or even disappearance of traditional handicraft. It is urgent to protect and inherit the precious cultural heritage of handicraft. All kinds of media and related people are highly concerned about folk art, which has triggered a popular craze throughout the country. But on how to use folk art elements, more and more designers realize that simply copying and piling up folk art elements is not the inheritance of folk art. Exploring the spiritual essence of folk art, taking modern aesthetic and modern demand as the goal, making life return to nature with simple and simple design, has become the consensus of designers nowadays. People's favorite folk art charm is the most intuitive visual presentation of folk art patterns in clothing. Therefore, the analysis of the characteristics of the folk art pattern and the research on how to apply the pattern in the modern dress, can truly realize the inheritance and innovation of the folk art elements by combining the new and the old things together flexibly and skillfully. Folk art pattern is the way that people record their life and express their thoughts. The author deeply studies its historical origin and unique traditional culture, and finds out that the cultural attribute and visual language of abstract folk art pattern have been refined and transformed. Can be well applied to modern clothing. This paper attempts to explore the application of square abstract folk art pattern in modern fashion design. First of all, the article explains the concept of folk art, abstract folk art design, and from the ancient square space guess, The square mode of thinking and the aesthetic custom of Shang Fang reveal the cultural connotation behind the abstract folk art design of the square. Secondly, the organization form, color, content and technology of abstract folk art pattern are analyzed, and the decoration of square abstract folk art pattern, the balance of composition, the purity of color are summarized. The symbolism of the pattern and the practicability of the folk art are five characteristics. From the drawing of square abstract folk art patterns in the design of ideas and manifestations of inspiration. Then the application of square abstract folk art pattern in clothing design is analyzed from four aspects: background condition, principle, method and value. Finally, in the application practice, taking "Yan tea" brand as an example, the paper analyzes the function of square abstract folk art pattern on brand DNA, tonality and selling point. Finally, taking the square abstract folk art pattern as the element, four sets of design schemes are completed, and the research results of this subject are presented intuitively by the way of design practice. Through the application research of the square abstract folk art pattern, the designer can inherit the rich cultural nutrient in the folk art, and use it for the modern clothing design. It not only provides advice in application methods, but also helps to arouse people's attention to excellent folk culture and to inherit and protect folk art.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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