楚纹样视觉元素在黄鹤楼卷烟包装中的设计应用
发布时间：2019-07-03 21:04
【摘要】：一个民族复兴的重要指标是民族文化的传播和民族精神的重建。在当今设计与生活息息相关的时代,以设计为手段,探讨传统文化的传播与发展问题,成为更多人的价值取向。将文化的活力,注入设计作品之中,可以使人类优秀的文化遗产以新形式得以重生!现代设计风格的风行,带来设计个性的趋同,在卷烟包装日趋同质化的今天,消费者有着多元与个性的需求,希望产品包装能提供更多的文化意义,带来情感的满足。人们意识到包装设计作品,必须要有鲜明的民族个性与地域特征,才能不被忽略、消解与湮没。针对地域纹样应用在本土卷烟品牌中的契机,本文通过对楚纹样设计元素与黄鹤楼卷烟包装进行设计研究,寻找两者间的契合点,探寻楚纹样视觉元素在黄鹤楼卷烟包装设计中的关系与应用价值。楚纹样是楚文化浓缩提炼后形成的视觉形象精华,具有极高的文化与艺术价值。楚纹样视觉元素有其自身的构成法则,用现代设计的方式去归纳、总结,抓住其主要特征及规律,应用至黄鹤楼卷烟包装设计中,不仅可以使楚纹样视觉元素焕发生机,营造良好的传统文化氛围,还可以更好的实现传播楚文化这一目的。本文通过分析楚纹样视觉元素的类型及构成特征,总结出楚纹样视觉元素在黄鹤楼卷烟包装设计中的价值及设计方法,阐述了楚纹样视觉元素在黄鹤楼卷烟包装设计上的探索化应用。通过设计应用,为如何更好的指导地域纹样在本土包装中的设计应用提供理论根据和价值体现。以设计为手段,探讨文化的传承问题;以传统文化为方向,探讨现代设计的思路,通过引导,更为合理地开发楚纹样视觉元素在黄鹤楼卷烟包装中的设计应用,实现传统文化与产品、企业文化传播的双赢。
[Abstract]:The important index of a nation's rejuvenation is the spread of national culture and the reconstruction of national spirit. In the era of closely related design and life, it has become the value orientation of more and more people to discuss the spread and development of traditional culture by means of design. The vitality of culture can be injected into the design works, so that the excellent cultural heritage of mankind can be reborn in a new form! The popularity of modern design style brings the convergence of design personality. Today, with the increasing homogeneity of cigarette packaging, consumers have the needs of diversity and personality. I hope that product packaging can provide more cultural significance and emotional satisfaction. People realize that packaging design works must have distinct national personality and regional characteristics in order not to be ignored, dispelled and annihilated. In view of the opportunity of the application of regional pattern in local cigarette brand, this paper studies the design of Chu pattern design element and Yellow Crane Tower cigarette packaging, looks for the connection point between the two, and explores the relationship and application value of Chu pattern visual element in Yellow Crane Tower cigarette packaging design. Chu pattern is the essence of visual image formed after the concentration and extraction of Chu culture, which has high cultural and artistic value. The visual elements of Chu pattern have their own constituent rules. They can be summarized, summarized and grasped in the way of modern design, and applied to the cigarette packaging design of Yellow Crane Tower, which can not only make the visual elements of Chu patterns radiate vitality, create a good traditional cultural atmosphere, but also better realize the purpose of spreading Chu culture. Based on the analysis of the types and characteristics of Chu pattern visual elements, this paper summarizes the value and design method of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes, and expounds the exploratory application of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes. Through the design application, it provides the theoretical basis and value embodiment for how to better guide the design application of regional pattern in local packaging. Taking design as the means, this paper probes into the inheritance of culture, takes the traditional culture as the direction, probes into the train of thought of modern design, through guiding, more reasonably develops the design application of Chu pattern visual elements in the cigarette packaging of Yellow Crane Tower, and realizes the win-win situation of traditional culture, product and enterprise culture dissemination.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS452.7
[Abstract]:The important index of a nation's rejuvenation is the spread of national culture and the reconstruction of national spirit. In the era of closely related design and life, it has become the value orientation of more and more people to discuss the spread and development of traditional culture by means of design. The vitality of culture can be injected into the design works, so that the excellent cultural heritage of mankind can be reborn in a new form! The popularity of modern design style brings the convergence of design personality. Today, with the increasing homogeneity of cigarette packaging, consumers have the needs of diversity and personality. I hope that product packaging can provide more cultural significance and emotional satisfaction. People realize that packaging design works must have distinct national personality and regional characteristics in order not to be ignored, dispelled and annihilated. In view of the opportunity of the application of regional pattern in local cigarette brand, this paper studies the design of Chu pattern design element and Yellow Crane Tower cigarette packaging, looks for the connection point between the two, and explores the relationship and application value of Chu pattern visual element in Yellow Crane Tower cigarette packaging design. Chu pattern is the essence of visual image formed after the concentration and extraction of Chu culture, which has high cultural and artistic value. The visual elements of Chu pattern have their own constituent rules. They can be summarized, summarized and grasped in the way of modern design, and applied to the cigarette packaging design of Yellow Crane Tower, which can not only make the visual elements of Chu patterns radiate vitality, create a good traditional cultural atmosphere, but also better realize the purpose of spreading Chu culture. Based on the analysis of the types and characteristics of Chu pattern visual elements, this paper summarizes the value and design method of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes, and expounds the exploratory application of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes. Through the design application, it provides the theoretical basis and value embodiment for how to better guide the design application of regional pattern in local packaging. Taking design as the means, this paper probes into the inheritance of culture, takes the traditional culture as the direction, probes into the train of thought of modern design, through guiding, more reasonably develops the design application of Chu pattern visual elements in the cigarette packaging of Yellow Crane Tower, and realizes the win-win situation of traditional culture, product and enterprise culture dissemination.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS452.7
【参考文献】
相关期刊论文 前10条
1 龙子午;王云梓;;湖北省烟草品牌营销策略研究——以“黄鹤楼”卷烟为例[J];中国集体经济;2012年22期
2 孙明海;于琳;;黄鹤楼品牌个性化卷烟包装形态的造型设计[J];包装工程;2012年10期
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