JM医院发展战略研究

发布时间：2017-12-28 06:00

本文关键词：JM医院发展战略研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：改革开放至今,中国经济社会取得了举世瞩目的发展成就,居民收入和生活水平有了极大的改善,伴之而来的是中国居民的医疗消费能力、医疗消费额的大幅度增长。同时,国家大力推进医疗卫生体制改革,社会资本纷纷涌入医疗卫生行业,民营医疗机构如雨后春笋般地蓬勃兴起,成为中国医疗卫生体系的重要组成部分,医院之间的竞争也更加激烈。2012年后,中国经济进入新常态,经济下行压力不断加大,经济增速下滑,经济结构不断优化升级,面对这样的新局面,国家提出供给侧改革的发展思路,那么面如如此背景,如何促进医院特别是民营医院的平稳健康发展,如何在医药行业推进供给侧结构性改革,增强医疗服务对需求变换的灵活性、适应性?这是一个重大的实践与理论研究课题。本文选取了河南省平顶山市鲁山县民营医院JM医院作为研究对象。在详细阐述了研究的背景、意义、研究方法以及文章的框架内容后,对战略研究的相关理论进行了系统的梳理。运用PEST分析方法详细深入的探究JM医院的内部资源、能力,运用波特五力模型剖析JM医院外部的宏观环境以及行业竞争环境,在此基础上,结合SWOT模型,系统的研究了JM医院的优势、劣势、机会、威胁,并制定了相应的策略。研究发现,JM医院在服务能力、特色科室、产权制度、人才引进、市场营销等方面具有优势;同时也具有税收高、人力成本高、科研实力薄、资本不及公立医院的劣势;既存在着新医改、医养结合、高端医疗的机遇;又面临着区域公立医院规模扩张、医疗价格管控、医疗纠纷等威胁。本文认为,为了促进JM医院的健康稳定发展,JM医院需要大力优化治理结构,发挥优势拓展特色科室;积极探索医养结合模式,实施差异化经营;加大资源投入力度,提升整体医疗水平;加强内部管理,提升管理效率;建立风险控制体系,确保稳健经营。本文特别强调了JM医院开展医养结合业务的战略选择。通过对JM医院的战略研究,不但科学制定了JM医院的发展战略,为JM医院的未来发展指明了方向,而且,JM医院具有区域民营医院的典型特征,该研究对于“供给侧结构性改革”下民营医院的发展也具有重要的参考意义。
[Abstract]:Since the reform and opening up, China's economic and social development has made remarkable progress. The income and living standard of residents have been greatly improved. Meanwhile, the state has vigorously promoted the reform of health care system, and social capital has poured into the medical and health industry. Private medical institutions have sprung up vigorously and become an important part of China's medical and health system. The competition between hospitals is more intense. After 2012, Chinese economy has entered a new norm, increasing downward pressure on the economy, the slowdown in economic growth, optimization and upgrading of economic structure, the face of this new situation, the country put forward the development ideas of supply side reforms, so as such background, how to promote the hospital especially private hospitals in the stable and healthy development, how to promote the supply side structural reform in the pharmaceutical industry, enhance the medical service demand to transform the flexibility and adaptability? This is a major research topic in theory and practice. This article selected the Henan province Pingdingshan city Lushan Mountain County Private Hospital JM hospital as the research object. After a detailed description of the research background, significance, research methods and the framework of the article, the relevant theories of the strategic research are systematically combed. Using the PEST analysis method with in-depth study of JM hospital's internal resources and capabilities, the macro environment by using Potter's five forces model analysis of JM outside the hospital and the competitive environment of the industry. On this basis, combined with the SWOT model, the system of JM hospital's advantages and disadvantages, opportunities and threats, and to formulate corresponding strategies. The study found that JM hospital has advantages in service ability, specialty departments and property rights system, the introduction of talent, marketing and other aspects; at the same time also has high taxes, high labor costs, less capital, scientific research strength thin public hospitals have disadvantages; the new medical reform, medical support combined, high-end medical opportunities and face; regional public hospital scale, medical price control, medical disputes and other threats. This paper argues that, in order to promote the healthy and stable development of JM hospital, JM hospital needs to optimize the governance structure, advantage to expand the specialties; actively explore the combination of medical care mode, implement differential operation; to increase resource investment, improve the overall health level; strengthen internal management, improve management efficiency; the establishment of risk control system, to ensure the stability of business. This article especially emphasizes the strategic choice of the JM hospital to carry out the integrated business of medical care. Through the research on JM strategy of the hospital, not only the scientific development strategy for the future development of JM hospital, JM hospital, pointed out the direction, and the typical characteristics of JM hospital, a private hospital area, but also has important significance for the development of the research on the "supply side structural reform" under the private hospital.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R197.3

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