报刊媒介蒙医传播的问题与对策研究

发布时间：2018-01-04 18:35

本文关键词：报刊媒介蒙医传播的问题与对策研究　出处：《内蒙古大学》2017年硕士论文　论文类型：学位论文

【摘要】：蒙医作为民族医学的重要组成部分,是蒙古族等少数民族在生产生活实践中的经验总结,在保障人们身体健康上发挥了重要的作用。但是在当前西医成为医学的主导类型,蒙医等本土民族医学实际上就是处在边缘地位,这种边缘地位不仅体现在医学的发展以及所能汇集的资源上,而且还深刻地表现在社会文化的各个方面,其中蒙医报刊媒介报道中的弱势地位就是一个鲜明的例证。本文主要着眼于讨论报刊媒介的蒙医传播,旨在通过对相关媒体蒙医传播报道的数量、质量以及成效进行研究,发现在报刊媒介的蒙医传播中,无论是在数量、内容、版面还是报道类型上都存在着诸多不足。这种不足主要表现为报刊媒介对蒙医传播上数量的缺位与内容上的缺失,而且还集中体现在对蒙医的传播存在着猎奇与商业化等异化现象。针对这些现象,本文从媒体自身与蒙医自身两个方面分析了其原因,大众媒体自身的角色以及蒙医发展的程度是主要的两个原因,并且认识到报刊媒介的蒙医传播事实上是一个综合的社会文化事实。最后,文章就如何促进报刊媒介对蒙医的传播提出了相关的建议,其中主要是从传播过程中所涉及的环节提出对策,主要有加强蒙医传播内容的生产与创作,提升传播过程中的艺术以及加强受众与蒙医传播的互动等。
[Abstract]:As an important part of Mongolian folk medicine, Mongolian and other ethnic minorities in the practice of life and production experience, has played an important role in protecting the health of the people. But in the current western medicine become the dominant type of medicine, Mongolian medicine and other local folk medicine is actually at the edge position, this position is not only reflected in the development of medical science and resources can be pooled, but also profoundly manifested in various aspects of the social culture, the Mongolian media reported in the weak position is a vivid example. This paper mainly focuses on the discussion of Mongolian media media, through the number of related media reports of the quality and spread of Mongolian medicine. The effectiveness of research, found in newspapers and media in the dissemination of Mongolian medicine, both in the quantity, content, layout and style of reports there are many deficiencies. The main problems of newspaper media in the dissemination of content and the absence of Mongolian medicine on the number of missing, but also embodies the existence of novelty and commercialization of alienation in spread of Mongolian medicine. According to these phenomena, this article from the media itself and the Mongolian own two aspects analyzes the reasons, the mass media's role and the degree of development of Mongolian medicine is the main two reasons, and recognize the Mongolian media on the dissemination of facts is a comprehensive social and cultural facts. At last, the article put forward some suggestions on how to promote the dissemination of media of the Mongolian medicine, which is mainly involved in the process of communication from the main countermeasures has the production and creation to strengthen the dissemination of the contents of the Mongolian medicine, enhance the communication process of art and strengthen the audience to interact with the spread of Mongolian medicine.

【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R29;G206

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