中国互联网医疗发展研究

发布时间：2018-01-14 03:29

本文关键词：中国互联网医疗发展研究　出处：《武汉大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济程度的发展和人民生活品质的改进,使得医疗服务的需求不断增长,但我国医疗领域长期面临着资源匮乏,分布不均匀,配置不合理等问题导致供求问题日益尖锐。如何进行医疗体制改革,切实解决"看病难"和"看病贵"成为了当今社会亟需解决的问题所在。在我国"互联网+"大力推行的同时,新兴的互联网医疗为改革指引了一个有效的探索方向。借助互联网跨越时空的优势,通过医患互动、共享医疗信息等方式在有效降低医疗成本解决"看病贵"的同时,也助力改善医疗资源分配不均等而形成的"看病难"的问题。与此同时,患者间也可通过互联网平台分享最新医疗咨询、线下就医感受等内容有助于改善当下医患关系紧张,提高我国医疗产业发展,全面提升我国国民健康水平。但是,在纵观我国互联网医疗发展的过程中也同样遇到了许多困境,因此着重以"医+险+网"模式的代表——平安好医生为案例,针对其运营模式展开分析,为互联网医疗保险支付及平台运营提出改革建议。本论文结合我国互联网医疗发展特点以及政策实施要点针对当下国内外互联网医疗研究文献进行回顾和总结,并结合国内外目前市场上体量位居前列的互联网平台,如国内的平安好医生、壹药网、春雨医生、好大夫在线,以及美国的Mayo Clinic、American Well等成熟企业的真实数据为基础进行商业模式分析,同时梳理了美国互联网医疗领域的发展历程与现状作为对比,最后,本文从构建新型互联网医院、投产在线问诊、互联网医疗平台设立和政策法规的完善几个方面提出相关政策改进要点。旨在探讨互联网医疗在我国发展的市场格局、盈利模式等困境,为我国医疗改革提出具有价值的实践方案,助力"健康中国"概念的有效落地,同时促进医患沟通,改善医患关系。
[Abstract]:With the development of our economy and the improvement of people's quality of life, the demand for medical services is increasing, but the medical field in our country is facing the shortage of resources for a long time and uneven distribution. Unreasonable allocation and other problems lead to increasingly acute supply and demand problems. How to carry out medical system reform. To effectively solve the problem of "difficult to see a doctor" and "expensive to see a doctor" has become a problem that needs to be solved in today's society. At the same time, "Internet" has been vigorously implemented in our country. The emerging Internet medical treatment has guided an effective direction of exploration for the reform. With the help of the advantages of the Internet across time and space, through doctor-patient interaction. Sharing medical information and other ways to effectively reduce medical costs to solve the "expensive", but also to help improve the distribution of medical resources and the formation of "difficult to see a doctor". At the same time. Patients can also share the latest medical consultation through the Internet platform, offline medical experience and other content to help improve the current doctor-patient relationship tension, improve the development of our medical industry. Improve our national health level in an all-round way. However, in the process of looking at the development of Internet medical treatment in China, there are also many difficulties. Therefore, focus on the "medical risk network" model representative-Ping an good doctor as a case, the operation of its mode of analysis. This paper reviews and summarizes the current literature of Internet medical treatment research at home and abroad combined with the characteristics of Internet medical development and the key points of policy implementation. And combined with the current domestic and foreign market in the number of Internet platforms, such as domestic Ping an good doctor, one drug network, Dr. Chunyu, good doctor online, as well as the United States Mayo Clinic. American Well and other mature enterprises based on the real data for business model analysis, at the same time combing the development of the United States Internet medical field and the status quo as a comparison, finally. This paper starts with the construction of a new type of Internet hospital and puts into operation online consultation. The establishment of Internet medical platform and the improvement of policies and regulations are proposed in this paper. The purpose of this paper is to explore the market pattern and profit model of Internet medical treatment in China. This paper puts forward a valuable practical plan for the medical reform of our country to help the effective landing of the concept of "healthy China", at the same time to promote the communication between doctors and patients and improve the relationship between doctors and patients.
【学位授予单位】：武汉大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R-05;F724.6

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