基于移动购药的网上药店监管机制研究

发布时间：2018-04-03 06:30

本文选题：移动购药　切入点：网上药店　出处：《郑州大学》2017年硕士论文

【摘要】：近三年来,政府大力鼓励“互联网+传统行业”的产业创新,各种以互联网为依托的新事物应运而生。互联网技术的高速发展,影响着人们的生活,极大地改变了人们的生活习惯。其中,以移动互联网为基础的“移动购物”成为热点,由此衍生出的“移动购药”,在一定程度上代表了目前我国网上药店的发展现状。2017年2月,国务院印发《关于进一步改革完善药品生产流通使用政策的若干意见》,明确提出推进“互联网+药品流通”。以满足群众安全便捷用药需求为中心,积极发挥“互联网+药品流通”在减少交易成本、提高流通效率、促进信息公开、打破垄断等方面的优势和作用。引导“互联网+药品流通”规范发展,支持药品流通企业与互联网企业加强合作,推进线上线下融合发展,培育新兴业态。《“十三五”国家药品安全规划》也提到“要加强药品流通环节监管”。因此,互联网药品交易的较新模式——线上线下融合的“O to O”移动购药模式,具有一定的研究意义。本课题以半年时间为调查区间,研究了我国移动购药的运营现状,意在能通过实际调查,获取第一手的真实资料,以对我国网上药店的发展有一个整体把握;另外,搜索、查阅了其他国家的药品管理网站,意在能搜集互联网药品监管相关信息,了解其他国家对网上药店如何监管;最后,通过对我国移动购药自身对比以及与其他国家对比,分析我国目前在网上药店监管方面存在的问题,并尝试提出建议。论文以阐述背景、展开调查与参阅、发现问题、对比分析、提出建议为主线,主要运用调查法、检索法、对比法进行研究。第一章交代了研究背景、思路、方法等基本情况;第二章是“我国移动购药的运营现状”调查报告;第三章,通过前述实际调查,指出我国网上药店目前存在的问题;第四章分别从不同方面考察了美国、澳大利亚、英国、日本、印度、欧盟等国家和地区的网上药店监管情况;第五章,结合我国实际情况,尝试对以上问题寻找解决方案。
[Abstract]:In the past three years, the government has strongly encouraged the innovation of traditional Internet industries, and various new things based on the Internet have emerged as the times require.The rapid development of Internet technology has affected people's lives and greatly changed people's living habits.Among them, "mobile shopping" based on the mobile Internet has become a hot spot, and the derived "mobile drug shopping", to some extent, represents the current situation of the development of online pharmacies in China.The State Council has issued some opinions on the further reform and improvement of the policy on the production, circulation and use of drugs, clearly proposing the promotion of "Internet drug circulation".Focusing on meeting the needs of the masses for safe and convenient drug use, "Internet drug circulation" plays an important role in reducing transaction cost, improving circulation efficiency, promoting information disclosure, breaking monopoly and so on.To guide the standardized development of "Internet drug circulation", to support drug distribution enterprises and Internet enterprises to strengthen cooperation, and to promote the integration of online and offline development,The National Drug Safety Plan of the Thirteenth Five-Year Plan also mentioned the need to strengthen the supervision of the circulation of drugs.Therefore, the "O to O" mobile drug purchase mode, which is a new mode of Internet drug trade, is of certain significance.This topic takes half a year time as the investigation interval, has studied our country mobile drug purchase operation present situation, the intention through the actual investigation, obtains the first-hand real information, in order to have the overall grasp to our country online pharmacy development; in addition, searches,I checked the drug management websites of other countries, intended to collect relevant information on Internet drug regulation, to understand how other countries regulate online drugstores; finally, by comparing our country's mobile drug purchases with other countries as well as by comparing them with other countries,This paper analyzes the problems existing in the supervision of online drugstores in China, and tries to put forward some suggestions.The main line of this paper is to expound the background, to investigate and consult, to find out the problems, to compare and analyze, to put forward suggestions, and mainly to use the methods of investigation, retrieval and contrast to carry on the research.The first chapter describes the research background, ideas, methods and other basic conditions; the second chapter is "the current situation of mobile drug purchase in China" investigation report; the third chapter, through the above-mentioned actual investigation, pointed out the current problems of our country's online drugstores;The fourth chapter examines the supervision of online drugstores in the United States, Australia, Britain, Japan, India, the European Union and other countries and regions from different aspects; the fifth chapter, combined with the actual situation in China, tries to find solutions to the above problems.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R95

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