近代商务印书馆的美术传播研究（1897-1937）
发布时间：2018-11-11 18:08
【摘要】：清末民初的美术学校、美术团体和美术出版三位一体,初步构架起中国美术现代化转型的立体模型。其时,中国美术的现代化转型,同文化的现代化转型一样,急需借助一种兼具时效性和规模性的传播方式。显然,教育机构的优长并不在此。商务印书馆为代表的近代出版业,凭借其传播优势,积极与美术界合作,成为一股推动中国美术发展的社会力量。笔者试图以商务印书馆为研究对象,考察其在中国美术的发展史上所留下的“现象”问题。秉承着其先进的出版理念,商务印书馆网罗了馆内编辑的美术资源、自身培育的美术人才资源,同时将馆外艺术家、收藏家、散落民间的各类美术资源收集并加以整合,以先进的印刷技术使这些曾经“看不见”,又极度稀缺的资源图像化、文本化,转化为出版物形式的美术资本,呈现在大众视野中。这些美术资本以其学院化、社会化、国际化的侧重服务于不同的社会群体。借助商务印书馆强大的发行网络和传播手段,这些美术资本又迅速而广泛地向社会推广,为公众提供文化服务。商务印书馆的美术出版与公众需求间还存在相互引导的关系。学制的变革以及美育思想的逐渐完善,产生了来自学校的精英教育需求和来自社会的大众美育需求。商务印书馆针对不同市场需求进行出版活动,但这种市场导向又是模糊的,而商务则将需求具体到出版什么书,印制什么图册,反过来引导市场。在这种交互引导下,美术呈现螺旋上升式的发展态势,进一步推动了美术的现代化。商务印书馆在完成美术资源整合、转化、推广的同时,成功扮演了除美术学校、美术团体之外推动中国美术发展的“社会协同”角色,将美术从精英社会推广到大众社会,为中国美术向现代化转型起到至关重要的作用。商务印书馆的美术出版不仅保护和继承了前人遗留的美术资源,还为后世积了更多的资源,更为美术出版及美术教育等提供了“智库”模式,构建起集整合、利用、转化、扩大于一体的良性循环,在美术资源和公众之间架构了共享的桥梁。
[Abstract]:In the late Qing Dynasty and early Republic of China, art schools, art groups and art publishing formed a three-dimensional model for the modernization of Chinese fine arts. At that time, the modernization transformation of Chinese fine arts, like the modernization transformation of culture, is in urgent need of a communication mode with both timeliness and scale. Obviously, the advantages of educational institutions are not here. The modern publishing industry represented by the Commercial Press has become a social force to promote the development of Chinese fine arts by virtue of its communication advantages and active cooperation with the fine arts circles. The author tries to investigate the phenomenon in the history of Chinese fine arts by taking the Commercial Press as the research object. Adhering to its advanced concept of publishing, the commercial press absorbs the fine arts resources edited in the library and the fine arts talent resources cultivated by itself. At the same time, it collects and integrates all kinds of fine arts resources from outside the museum artists, collectors and scattered folk. With the advanced printing technology, these once "invisible" and extremely scarce resources have been visualized and textualized and transformed into art capital in the form of publications, which are presented in the public view. These fine arts capital with its college, socialization, internationalization focus on serving different social groups. With the help of the powerful distribution network and communication means of the commercial press, these fine arts capital is rapidly and widely popularized to the society to provide cultural services to the public. There is also a guiding relationship between art publishing and public demand in the commercial press. The reform of school system and the gradual perfection of aesthetic education thought have produced the demand of elite education from school and the demand of aesthetic education from society. The business press carries on the publication activity according to the different market demand, but this kind of market orientation is also vague, and the commerce then will need to be specific to what book to publish, to print what the atlas, in turn guides the market. Under the guidance of this kind of interaction, art presents a spiral development trend, which further promotes the modernization of art. While completing the integration, transformation and promotion of fine arts resources, the commercial press successfully played the role of "social synergy" in promoting the development of Chinese fine arts in addition to art schools and art groups, and extended fine arts from the elite society to the mass society. For the Chinese fine arts to the modernization of the transition to play a vital role. The art publishing of the commercial press not only protects and inherits the art resources left by the predecessors, but also accumulates more resources for later generations, and provides a "think-tank" model for art publishing and art education. Expanding into one virtuous circle, the art resources and the public between the structure of the shared bridge.
【学位授予单位】：上海大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：J120.9
，
本文编号：2325706
[Abstract]:In the late Qing Dynasty and early Republic of China, art schools, art groups and art publishing formed a three-dimensional model for the modernization of Chinese fine arts. At that time, the modernization transformation of Chinese fine arts, like the modernization transformation of culture, is in urgent need of a communication mode with both timeliness and scale. Obviously, the advantages of educational institutions are not here. The modern publishing industry represented by the Commercial Press has become a social force to promote the development of Chinese fine arts by virtue of its communication advantages and active cooperation with the fine arts circles. The author tries to investigate the phenomenon in the history of Chinese fine arts by taking the Commercial Press as the research object. Adhering to its advanced concept of publishing, the commercial press absorbs the fine arts resources edited in the library and the fine arts talent resources cultivated by itself. At the same time, it collects and integrates all kinds of fine arts resources from outside the museum artists, collectors and scattered folk. With the advanced printing technology, these once "invisible" and extremely scarce resources have been visualized and textualized and transformed into art capital in the form of publications, which are presented in the public view. These fine arts capital with its college, socialization, internationalization focus on serving different social groups. With the help of the powerful distribution network and communication means of the commercial press, these fine arts capital is rapidly and widely popularized to the society to provide cultural services to the public. There is also a guiding relationship between art publishing and public demand in the commercial press. The reform of school system and the gradual perfection of aesthetic education thought have produced the demand of elite education from school and the demand of aesthetic education from society. The business press carries on the publication activity according to the different market demand, but this kind of market orientation is also vague, and the commerce then will need to be specific to what book to publish, to print what the atlas, in turn guides the market. Under the guidance of this kind of interaction, art presents a spiral development trend, which further promotes the modernization of art. While completing the integration, transformation and promotion of fine arts resources, the commercial press successfully played the role of "social synergy" in promoting the development of Chinese fine arts in addition to art schools and art groups, and extended fine arts from the elite society to the mass society. For the Chinese fine arts to the modernization of the transition to play a vital role. The art publishing of the commercial press not only protects and inherits the art resources left by the predecessors, but also accumulates more resources for later generations, and provides a "think-tank" model for art publishing and art education. Expanding into one virtuous circle, the art resources and the public between the structure of the shared bridge.
【学位授予单位】：上海大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：J120.9
，
本文编号：2325706
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