新媒体环境下马克思主义传播研究

发布时间：2018-04-27 13:17

本文选题：新媒体 + 马克思主义　；参考：《西北大学》2017年硕士论文

【摘要】：无论是作为中国革命和社会主义建设事业的指导思想,还是作为一种科学的研究方法,马克思主义都已经经过实践的检验,并在中国社会的现代发展中取得了显著的成效和巨大的影响。换言之,中国新民主主义革命、社会主义革命、社会主义建设以及中国特色社会主义的伟大实践都不能离开马克思主义的指导。在此过程中,马克思主义如何大众化、如何被广大人民群众所接受和遵从、如何转化为人民群众行动的指南,马克思主义的有效传播显然是非常关键和重要的。当前我们正面临全球化、信息化的时代背景,自媒体、社交媒体开始在社会生活中发挥越来越大的作用,并有取代传统媒体之势。简单说来,以电脑、手机、数字电视机等为终端的新媒体,开启了信息实时传播、资源异地共享的新时代。而新媒体的开放性、跨界性与共享性逐渐改变了受众获取信息的方式,扩宽了马克思主义传播的渠道,也丰富了马克思主义传播的内容,对马克思主义理论的传播主体、传播方式、传播形式等都产生了深刻的影响。但与此同时,马克思主义的传播遇到了一些问题:从事马克思主义宣讲的人不理直气壮;马克思主义理论宣传的听众较少;各种社会思潮(历史虚无主义、新自由主义、民主社会主义、新左派、折衷马克思主义、传统马克思主义、复古主义和创新马克思主义等)对马克思主义的传播造成了一定的干扰。因此,如何应用新媒体技术,更好地宣传和解释马克思主义的科学性,为实现中华民族伟大复兴中国梦作出理论保障,成为当下马克思主义宣传亟待解决的问题。这就要求我们必须搞清楚自媒体、社交媒体等新媒体的基本内涵、传播特点、传播内容以及相比传统媒体,新媒体环境下马克思主义传播的优势和劣势。在此基础上,不仅要巩固马克思主义传播的主渠道,同时,积极探索符合发展变化了社会实际,创新马克思主义传播理念、形式、途径等,弘扬马克思主义基本原理、马克思主义中国化理论结晶——毛泽东思想、中国特色社会主义理论体系、习近平系列讲话精神等,为实现两个一百年中华民族伟大复兴中国梦奠定扎实的理论基础和强有力的智力保障。
[Abstract]:Whether it is the guiding ideology of the cause of Chinese revolution and socialist construction, or as a scientific research method, Marx's doctrine has been tested by practice and has achieved remarkable results and great influence in the modern development of Chinese society. In other words, the Chinese New Democratic Revolution, the socialist revolution, and the society. The construction of doctrine and the great practice of socialism with Chinese characteristics can not leave the guidance of Marx doctrine. In this process, how to popularized Marx's doctrine, how to be accepted and followed by the masses, and how to translate into a guide to the action of the people, the effective dissemination of Marx's principal meaning is obviously very critical and important. At present, we are facing the globalization, the background of the information age, the social media, the social media, and the social media, which have begun to play a more and more important role in the social life, and have the potential to replace the traditional media. In a word, the new media, with computers, mobile phones and digital TV sets, opened the new era of real-time information dissemination and shared resources. The openness, transboundary and sharing of the body gradually changed the way the audience got information, broadened the channels of Marx's dissemination, and enriched the content of the spread of Marx doctrine, and had a profound influence on the main body of the Marx doctrine, the mode of communication and the form of communication, but at the same time, the spread of Marx doctrine There are some problems: the people who are engaged in the Marx doctrine are not strong; the audience of the Marx theory is less; all kinds of social thoughts (historical nihilism, Neo liberalism, democratic socialism, new left, eclectic Marx doctrine, traditional Marx principle, retro doctrine, and innovative Marx doctrine, etc.) Therefore, how to apply new media technology to better publicize and explain the scientific nature of Marx's doctrine and to ensure the theoretical guarantee of the Chinese nation's great revival of the Chinese dream has become an urgent problem for the present Marx propaganda. The basic connotation of the media, the characteristics of communication, the content of communication and the advantages and disadvantages of Marx's spread in the new media and the new media environment. On this basis, we should not only consolidate the main channel of the spread of Marx's doctrine, but also actively explore the ideas, forms and ways of the dissemination of the Marx doctrine, in accordance with the development and change of social reality. To carry forward the basic principles of Marx's doctrine and the crystallization of the theory of Marx's Sinicization - Mao Zedong thought, the theory system of socialism with Chinese characteristics and the spirit of Xi Jinping's series of speeches, lay a solid theoretical foundation and strong intellectual guarantee for the realization of the great rejuvenation of the Chinese nation in the two one hundred years.

【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D61;G206

【参考文献】