中铁四局智慧养老业务战略管理研究

发布时间：2018-05-22 07:21

本文选题：智慧养老 + 战略管理　；参考：《西南交通大学》2017年硕士论文

【摘要】：鉴于生活水平和医疗技术的不断提高,我国老年人口比重不断增加,人口老龄化现象愈加突出。与此同时,老年抚养比同步攀升,老年赡养压力增大,养老问题已经成为社会各界关注的热点。在当今互联网技术快速发展的科技背景下,智慧养老作为一种利用互联网和信息通信等科技技术把现代科技与传统养老服务相结合以统筹规划社会各类养老服务和资源的创新养老模式,是解决目前我国养老问题的一种创新尝试。虽然我国智慧养老及其相关产业还处在初级阶段,但是这种创新的养老模式在我国经济转型升级的关键时期,必将迎来巨大的发展空间,成为经济发展强有力的新支撑。虽然中国中铁四局为我国基础设施建设领域的顶尖企业之一,但是其面临基建市场环境的深度调整变化,迫切需要以开拓新的经营领域,创新新的经营模式,把存量资产和企业能力有机整合,优化组合,挖掘潜力,创造新的经济增长点,实现产业的有效转型和全面升级。由于其系统拥有的庞大员工数量,伴随老龄化的到来,养老问题成为亟待解决的问题之一,为企业布局智慧养老产业提供了坚实的支撑条件。本文以中国中铁四局智慧养老业务战略管理为研究对象,在进行战略文献理论研究后,通过采用PEST模型、波特五力模型和SWOT综合矩阵等分析工具,对企业的战略内外部环境进行分析,并且对行业竞争趋势,企业在行业的整体位置进行定位,根据企业生产经营所处的阶段和内外部环境的特性,运用定量战略计划矩阵(QSPM)对企业可能的四种战略进行定量评价。在此基础上,分别从搭建高端运作平台、建立产业标准体系、充分利用优惠政策、充分整合各方资源四个方面对企业的战略实施进行构架,并且从企业领导层的高度重视、战略宣传、企业文化培养对战略实施进行了保障。对我国企业养老产业战略管理的推广与扩展具有一定的支持与借鉴价值。
[Abstract]:In view of the continuous improvement of living standards and medical technology, the proportion of the elderly population in China is increasing, and the aging of the population is becoming more and more prominent. At the same time, the old age dependency ratio rises simultaneously, the old age support pressure increases, the pension problem has already become the hot spot which the society all circles pays close attention to. In the background of the rapid development of Internet technology, Intelligent old-age care is an innovative old-age pension model, which combines modern science and technology with traditional old-age services by using technology such as Internet and information communication to plan all kinds of pension services and resources in the society as a whole. It is an innovative attempt to solve the pension problem in our country at present. Although China's intelligent pension and its related industries are still in the primary stage, this innovative pension model will usher in a huge space for development and become a strong new support for economic development in the critical period of economic transformation and upgrading. Although the fourth China Railway Administration is one of the top enterprises in the field of infrastructure construction in our country, it is faced with the deep adjustment and change of the market environment of infrastructure construction, so it is urgently necessary to open up new business fields and innovate new business models. Combine stock assets with enterprise ability, optimize combination, tap potential, create new economic growth point, and realize effective transformation and overall upgrading of industry. Due to the large number of employees in its system, with the coming of aging, the pension problem becomes one of the problems to be solved urgently, which provides a solid supporting condition for the enterprise layout and intelligent pension industry. This paper takes the strategic management of the intelligent pension business of China Railway fourth Bureau as the research object, after carrying on the strategic literature theory research, adopts the PEST model, the Porter five Force Model and the SWOT synthesis matrix and so on the analysis tool, etc. Analyzing the internal and external environment of the enterprise strategy, and positioning the competition trend of the industry and the overall position of the enterprise in the industry, according to the stage of the production and operation of the enterprise and the characteristics of the internal and external environment, Quantitative strategic planning matrix (QSPM) is used to evaluate the four possible strategies. On this basis, respectively from the establishment of high-end operating platform, the establishment of industrial standards system, the full use of preferential policies, the full integration of the resources of the four aspects of the implementation of the enterprise strategy framework, and from the leadership of the enterprise attaches great importance to, Strategic publicity, corporate culture training to ensure the implementation of the strategy. It has certain support and reference value for the promotion and expansion of the strategic management of the enterprise pension industry in our country.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;D669.6

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