受众需求与媒介责任—我国电视真人秀节目发展研究

发布时间：2017-12-27 14:04

本文关键词：受众需求与媒介责任—我国电视真人秀节目发展研究　出处：《渤海大学》2017年硕士论文　论文类型：学位论文

【摘要】：真人秀浪潮的兴起,为我国电视节目市场增添了许多活力,现已成为国内娱乐节目发展的主力军,从而引起学界广泛的关注和研究。纵观真人秀节目的发展历程,受众需求和媒介责任是保证它成功吸引受众、获得高收视率的主要因素。在受众需求方面,真人秀节目通过运用一些策略,成功地满足了受众心绪转换的需求、人际交往的需求、自我确认的需求和环境监测的需求。在媒介责任方面,真人秀节目通过对中华民族文化与正能量价值的大力传播和彰显,积极引导受众建立正确的价值观和文化观,努力响应社会主义核心价值观。但同时真人秀节目也出现了过度迎合受众需求,忽略媒介责任的问题。因此,文章从受众需求和媒介责任两方面对真人秀节目的未来发展提供了几条合理的建议。在受众需求方面,为了促使此类节目更好地发展,今后真人秀节目需要坚持以“真”为主、以“秀”为辅,及时融合创新、打造多元内容来满足受众需求并引领受众需求;而在媒介责任方面,真人秀节目需要担当媒介责任,将文化注入节目、提升内涵,还要主动净化荧屏生态,打造绿色收视率。
[Abstract]:The rise of the reality show has added a lot of vitality to the TV program market in China, and has become the main force in the development of entertainment programs in China, which has aroused widespread concern and research in the academic circles. In the course of the development of reality show, the audience demand and media responsibility are the main factors to ensure that it attracts the audience successfully and obtains the high ratings. In terms of audience needs, the reality shows successfully satisfy the needs of audience conversion, interpersonal needs, self recognition needs and environmental monitoring needs by using some strategies. In terms of media responsibility, reality shows help people to establish correct values and cultural values and strive to respond to the socialist core values by spreading and highlighting the culture and positive energy values of Chinese culture. But at the same time, reality show shows too much to meet the needs of the audience and ignore the problem of media responsibility. Therefore, the article provides some reasonable suggestions for the future development of reality show from two aspects of the audience's demand and media responsibility. In the needs of the audience, in order to promote the better development of such programs, need to adhere to the "true" and "show" as a reality show in the future, the timely integration of innovation, create multiple content to meet the needs of the audience and lead the audience demand; and in the media responsibility, show people really need to play the media responsibility, culture into the program to enhance the connotation, but also take the initiative to clean the screen to create ecological, green ratings.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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