《陕西日报》媒体融合发展问题与对策研究

发布时间：2018-01-02 13:28

本文关键词：《陕西日报》媒体融合发展问题与对策研究　出处：《渤海大学》2017年硕士论文　论文类型：学位论文

【摘要】：进入互联网时代,媒体形态发生了广泛而深刻的变化。以微博、微信、新闻客户端为主的新兴媒体发展迅猛,日益成为受众接受信息的主要方式,传统媒体受到强烈的冲击,影响力呈减弱态势。虽然新技术推动传播方式发生了剧烈变化,但新的技术并不产生新的新闻内容,而是提高了传播效率,增加了新的传播渠道。面对方兴未艾的媒体融合大潮和各种各样的融合,全国各地的省级党报纷纷搭上“媒体融合”的快车,陆续开通了微博、微信、新闻客户端,表面上看似积极的参与了媒体的“融合”发展,然而实际的表现却千差万别。在将陕西省省委党报《陕西日报》与广东省省委党报《南方日报》以及陕西当地发行量最大的都市报《华商报》进行了横向和纵向的对比分析之后,发现《陕西日报》在微信、微博、新闻客户端的运营表现都不尽人意。本文运用抽样调查的研究方法,对《陕西日报》、《南方日报》、《华商报》三家媒体运营的新媒体平台的阅读量、评论量、转发量等相关数据深入分析后,发现发布信息量少、内容缺乏吸引力、用户体验感差是《陕西日报》在媒体融合发展中存在的主要问题。并根据《陕西日报》的实际情况,在内容、服务、人才、党报权威性四个方面提出对策,以期对我国省级党报媒体融合的均衡发展有所启示。
[Abstract]:In the Internet era, extensive and profound changes have taken place in media form. Micro-blog, WeChat, news client based new media rapid development, is becoming increasingly important for the audience to receive information, the traditional media has a strong impact force, showed a weakening trend. Although the new technology promotion mode changes dramatically. But the new the new technology does not produce news content, but to improve the transmission efficiency, increase the spread of new media channels. Facing the tide and fusion fusion just unfolding of all kinds, all over the country have a provincial Party newspaper "media convergence" express, have opened the micro-blog, WeChat, news client, seemingly active participation the media of "integration" development, but the actual performance is different. In the Shaanxi provincial Party newspaper "Shaanxi daily" and the Guangdong provincial Party newspaper "Nanfang Daily. After the local and Shaanxi's largest circulation newspaper "China Daily > the transverse and longitudinal comparative analysis, found that the" Shaanxi daily "in WeChat, micro-blog, news client operating performance is unsatisfactory. In this paper, the method of sampling investigation, the Shaanxi daily < > >, < < Nanfang Daily, the amount of reading, China Daily > three media operation platform of the new media comments, in-depth analysis of the relevant data forwarding quantity, found that the release of a small amount of information, the lack of attraction, the user experience is" Shaanxi daily "in the media convergence to the main problems existing in the development. And according to the actual situation, the Shaanxi journal in the content, services, personnel, puts forward the countermeasures from four aspects of party authority, in order to inspire the balanced development of China's provincial Party newspaper media fusion.

【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G216.2

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