视觉文化下的体育赛事电视转播的审美研究

发布时间：2018-01-06 05:37

本文关键词：视觉文化下的体育赛事电视转播的审美研究　出处：《安徽工程大学》2017年硕士论文　论文类型：学位论文

【摘要】：当前的时代是一个被视觉文化的各种元素所充斥的时代,电视作为传播视觉文化的重要媒介之一,向受众传递着各类信息。自体育电视诞生的那天起,从一个电视内容的小种类到节目类型齐全的独立频道,从全年几场比赛的转播到如今每天24小时甚至多频道多渠道的播出,体育电视一直是电视传媒界的一个重要力量。体育赛事的转播在一个专业化体育频道里内容的占比最高,观众从体育赛事的转播之中,获得视觉上的审美享受和精神层面的审美满足。到了新媒体新技术层出不穷的今天,受众对节目的审美要求日益多样,节目的制作理念也日益新颖,对于电视工作者来说,也面临着种种新的挑战,但机遇也是前所未有的。想要在纷繁复杂的收视环境中真正抓住观众的眼球,只有清晰的认识到观众的审美需求,制定对策,在节目制作理念上随着时代而更新,才能在挑战中获得大的发展。本文以体育赛事电视转播的审美为研究对象,综合运用了文献资料法、逻辑分析法、文本分析法等研究方法,分析了处于视觉文化发展中的体育赛事电视转播的审美现状和特点,提出了制作体育赛事电视节目需要注意的问题和审美建议。本文的研究内容可分为三个部分:第一部分系统论述了视觉文化的发展和电视在视觉文化中扮演的角色,把体育赛事放在视觉文化的背景中,具体分析了体育赛事所包含的各种元素体现出的视觉化特点。第二部分以法国电影理论家的三个审美层次为理论指导,具体论述了电视体育赛事转播中的审美在知觉层、叙事层和诗意层的体现。第三部分针对体育赛事电视转播的审美现状,对其蕴含的商业化和娱乐化现象进行分析,并对体育赛事电视制作者在提高节目审美方面提出对策与建议。结论部分针对体育赛事电视转播的审美问题提出两点建议。第一,需要杜绝一味地讨好观众的媚俗审美,做好转播内容与观众的审美喜好之间的平衡性。第二,媒介需要进一步规范自身,做好电视节目盈利的商业性元素与节目本身审美质量之间的平衡性。
[Abstract]:The current era is a variety of elements of visual culture of the era of television as one of the important medium of visual culture, convey all kinds of information to the audience. Since that TV sports birth, from a small variety of TV content to show a wide range of independent channels, from the few games now to broadcast 24 hours a day or even multi channel multi channel broadcast, TV sports has been an important force in TV media. The broadcast of sports events in a professional sports channel in the highest proportion, the audience from the broadcast of sports events, to get the aesthetic satisfy the visual aesthetic enjoyment and spiritual. To the new media new technology emerge in an endless stream of today, the audience aesthetic requirements of the program more diverse, making the program more novel ideas, for TV workers, is also facing the kind of A new challenge, but also opportunities. To hitherto unknown in the complicated viewing environment really catch the eye of the audience, only a clear understanding to the aesthetic needs of the audience, the measures in program production concept update with the times, in order to get great development in the challenge. The TV sports events aesthetic as the research object, the comprehensive use of literature, logical analysis, text analysis and other research methods, analyzes the aesthetic situation and characteristics in the sports TV in the development of visual culture, making sports TV programs need to pay attention to the problem and aesthetic suggestions. The research contents of this paper can be divided into three parts: the first part systematically discusses the development of visual culture and visual culture in TV play role, the sports competitions in the visual culture in the background of specific analysis The various elements of sports events included reflects the visual characteristics. The second part of the three aesthetic level of French film theorists as the theoretical guidance, discusses the TV sports events in the aesthetic perception in the layer, layer and layer of poetic narrative reflects the aesthetic situation. Part for the sports event TV broadcast third. The commercial and entertainment phenomenon are analyzed, and the TV producer sports in improving the aesthetic aspects of the program and proposed countermeasures and suggestions. The conclusion part puts forward two suggestions to solve the problem of aesthetic sports TV. First, the need to eliminate blindly to please the audience aesthetic kitsch, good balance between broadcast content and audience aesthetic preferences. Second, the media need to further standardize itself, the balance between commercial elements do TV show earnings and aesthetic quality of the program itself .

【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;G222

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