弹幕视频传播机制研究

发布时间：2018-01-08 12:17

本文关键词：弹幕视频传播机制研究　出处：《北京印刷学院》2017年硕士论文　论文类型：学位论文

【摘要】：“弹幕”起源于日本,是一种可以将受众评论载入视频屏幕的新兴技术。近年来,随着亚文化在我国的不断兴盛,弹幕视频也受到我国青年群体的热烈追捧,弹幕视频网站有如雨后春笋般纷纷出现,新颖的视频观看体验和相当高的用户粘性使得传统视频网站不得不进行改革引入弹幕技术来吸引更多受众。但是弹幕视频尚处于发展探索阶段,存在的问题和争议也不容忽视。本研究以弹幕视频为研究对象,以传播学为理论依据,通过对弹幕视频传播机制的分析,总结出弹幕视频现存问题并提出解决措施和发展策略。绪论部分介绍了本论文的研究背景、弹幕视频的国内外研究现状,并对研究所用的研究方法进行说明。第二章概述了弹幕视频的简介和兴起原因,就弹幕视频的概念、起源、弹幕播放器和目前国内几家主要弹幕视频网站做了相关介绍。第三章从弹幕视频的传播对象和传播特点两方面对弹幕视频进行分析。在前文论述的基础上,第四章和第五章作为本文的研究重点,运用传播学理论知识,首先将弹幕视频从传播机制的整体进行把握,再具体到传播者、受众、传播内容、传播媒介和反馈五个传播要素进行分析,并且论述了经典的传播模式,从而阐释出弹幕视频的新型传播模式。最后指出弹幕视频在发展中存在的问题,提出解决对策,为弹幕视频健康发展提供良好的环境与条件,并对弹幕视频的发展趋势做出分析,旨在为弹幕视频今后的研究有所启示,这也是本论文研究的意义之所在。
[Abstract]:"projectile screen" originated in Japan, is a new technology that can load the audience comments into video screen. In recent years, with the development of subculture in our country, the project-screen video has been enthusiastically sought after by the youth groups in our country. Screen video sites have sprung up like bamboo shoots. Novel video viewing experience and high user stickiness make traditional video websites have to reform and introduce projectile technology to attract more audiences. But projectile video is still in the exploration stage. The existing problems and disputes can not be ignored. This study takes projectile video as the research object, and takes the communication theory as the theoretical basis, through the analysis of the projectile video transmission mechanism. Summarize the existing problems of projectile video and put forward the solution and development strategy. The introduction part introduces the research background of this paper and the research status of projectile video at home and abroad. The second chapter summarizes the introduction and rise of projectile video, the concept and origin of projectile video. The projectile player and several main domestic projectile video websites are introduced. The third chapter analyzes the projectile video from two aspects: the object and the characteristics of the projectile video. On the basis of the previous discussion. Chapter 4th and Chapter 5th as the focus of this paper, using the theory of communication knowledge, first of all, project-screen video from the overall communication mechanism to grasp, and then specific to the communicator, audience, communication content. The five elements of communication media and feedback are analyzed, and the classical communication mode is discussed, so as to explain the new communication mode of projectile video. Finally, the problems existing in the development of projectile video are pointed out. Put forward the solution, provide a good environment and conditions for the sound development of projectile video, and make an analysis of the development trend of projectile video, in order to provide inspiration for the research of projectile video in the future. This is also the significance of this paper.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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