群体性事件中政府对新媒体的应用管理研究

发布时间：2018-01-09 20:19

本文关键词：群体性事件中政府对新媒体的应用管理研究　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随我国政治、经济、社会全面转型的复杂形势,自进入21世纪以来,以表达利益诉求为主要目的的群体性事件呈现"发生次数、参与人数"逐年增加的"双高"趋势。而在Web2.0时代,新媒体以其交互、快速的传播方式为群体性事件的发生演化起到了重要的动员作用。本研究通过选取"厦门PX项目事件" "湖北石首事件""广东乌坎事件"这三个具有代表性的典型案例,对目前群体性事件中政府对新媒体的应用管理状况得出如下结论:(1)新媒体具有即时性、交互性、开放性的信息传播特征,对政府的危机决策能力、信息公开能力、舆论监管能力和政府形象塑造能力造成了巨大挑战;(2)面对新媒体的广泛冲击,我国政府积极利用网站新媒体、即时通信新媒体、移动新媒体等平台对群体性事件加以应对处理,并通过完善法律体系、健全管理机构、扩大监管范围等方式加大对新媒体的应用管理,实现了官民沟通更加顺畅、官方舆论影响增强、网络媒体环境优化等治理成效;(3)我国政府在新媒体应用管理中存在反应速度迟缓滞后、缺乏舆论预警与监测、新媒体利用严重不足、新媒体管理方式失当、新媒体舆论应对乏力的现实困境。其中既有来自于政府层面对新媒体重视意识不足、管理思维方式被动滞后、新媒体管理能力不足的原因,也与网民群体缺乏理性的参与意识和媒介素养,以及新媒体本身的传播特性有关。为此,我国政府在借鉴发达国家新媒体应用管理经验的基础上,可以从以下方面加以改进:(1)政府层面:坚持信任获取、双向沟通、公共利益至上、放低姿态的基本原则;加强网络舆论的监测预警;增进信息发布的及时性与准确性;提高新媒体的应用管理意识;提升新媒体的操作应用水平;建立新媒体舆论的评价补偿机制;(2)政府—网民层面:重视意见领袖的作用;加大网络公民媒介素养教育;(3)政府—新媒体层面:建立系统的网络治理法律体系;树立新媒体与传统媒体融合的自觉意识,积极推动新媒体与传统媒体的融合。总之,网络舆论空间为广大网民提供了实时的的对话交流空间,让原本分散的民众意见能够迅速汇集成群体性意见,有助于决策的科学化、合理化,推动政府信息公开。加强新媒体的应用管理,就是将网络舆论传播纳入到我国的法治进程,实现秩序价值。同时明确公权力与私权利的界限,合理把握国家权力和公共利益的行使范围,维护公民个人隐私及合法权益。
[Abstract]:With the complex situation of political, economic and social transformation in our country, since 21th century, the number of times of mass events taking the expression of interests as the main purpose is presented. The number of participants is increasing year by year. In the era of Web2.0, new media is interactive. The rapid communication mode played an important role in mobilizing the occurrence and evolution of group events. This study selected "Xiamen PX Project event" "Shishou event in Hubei Province" and "Wukan incident in Guangdong Province". These three typical cases are representative. This paper draws the following conclusion: 1) New media has the characteristics of instant, interactive and open information dissemination, and the ability of crisis decision-making to the government. The ability of information disclosure, supervision of public opinion and the ability of shaping the image of the government have caused great challenges; Facing the extensive impact of new media, our government actively uses new website media, instant messaging new media, mobile new media and other platforms to deal with mass incidents, and through the improvement of the legal system. Improve the management institutions, expand the scope of supervision and other ways to increase the application of new media management, achieve a more smooth communication between the government and the people, the impact of official public opinion enhanced, network media environment optimization and other governance results; 3) the government of our country has slow response speed in the new media application management, lack of early warning and monitoring of public opinion, serious underutilization of new media and improper management of new media. New media public opinion to deal with the lack of practical difficulties, which is due to the lack of awareness of the new media from the government level, the passive lag of the mode of management thinking, the lack of new media management capacity. It also has something to do with the lack of rational participation consciousness and media literacy of the Internet users and the communication characteristics of the new media itself. Therefore, our government based on the experience of new media application management in developed countries. We can improve the government level from the following aspects: insisting on the basic principles of trust acquisition, two-way communication, public interest first and low posture; Strengthen the network public opinion monitoring and warning; Improving the timeliness and accuracy of information release; To improve the consciousness of application management of new media; Improve the level of new media operation and application; Establishing the evaluation and compensation mechanism of the new media public opinion; (2) Government-Internet users: pay attention to the role of opinion leaders; Strengthen the education of network citizen's media literacy; (3) Government-new media level: establishing a systematic legal system of network governance; Set up the conscious consciousness of new media and traditional media fusion, actively promote the integration of new media and traditional media. In short, the network media space for the majority of Internet users to provide real-time dialogue and exchange space. So that the original scattered public opinions can be quickly aggregated into group views, which is conducive to the scientific and rational decision-making, promote the disclosure of government information, and strengthen the application of new media management. It is to bring the network public opinion dissemination into the legal process of our country, realize the order value, at the same time clear the limits of the public power and the private right, and reasonably grasp the scope of the exercise of the state power and the public interest. To safeguard the privacy and legitimate rights and interests of citizens.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D631.43;G206

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