新舆论环境中医生群体的媒介形象重塑

发布时间：2018-01-10 10:09

本文关键词：新舆论环境中医生群体的媒介形象重塑　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

【摘要】：技术赋权背景下知情权、表达权监督权不断泛化,一些拥有专业领域壁垒的群体正在受到网民力量的挑战。医疗、文化、教育等专家体系领域都面临去中心化的祛魅现象,风险社会中的医生群体面临着身份认同的危机感越来越强。医患矛盾背景下医生媒介形象的呈现是一个多方面合力的作用过程,出现了很多的问题,也相应的出现了纠偏的力量。本文以时间为主要线索,从历时性的维度来纵观较为有影响力的医学领域发生的事件。"缝肛门"事件、"八毛门"事件、"哈医大杀医案"事件、"丢肾门"和"黑丝带行动"等,选择2010年到2016年来较为有影响力的医学领域发生事件为主要研究对象,呈现出不同媒介实践中医生群体媒介形象的嬗变,探索各方关于医生形象媒介表达的规律和趋势,与单一的案例分析研究相比相对更为全面。不同舆论环境中医生群体媒介形象的呈现离不开医生群体、媒体、公众三方在事件中的舆论影响力。研究发现,医生群体媒介形象在媒体、医生、公众的多元话语互动中发生了一些积极的变化:其一,对"医学门"事件中初期的报道进行梳理分析结果显示,传统大众媒体对于医生媒介形象塑造存在局部失衡现象。媒体行业通过行业自律和他律及时对失范行为进行观点修正和反思,在此基础上总结关于专业领域的报道容易走入误区的原因,以及新闻生产环节需要注意的事项和积极的做法。其二,随着污名化医生的言论愈演愈烈,医生群体利用互联网从零散到集聚形成以专业缘为基础的医生共同体,直面医患矛盾核心难题积极发声。通过网络平台建立自媒体联盟,利用各种媒体资源来为自己代言为职业发声,医生群体自主媒介表达颇具特色,医疗领域的意见领袖利用微博、微信平台从专业领域进行科普为医生正名。医生开始注重对自身医生正面形象的塑造,以个人和群体的方式与传统媒体合作,直接回应医患矛盾呼吁各方理性的看待医患关系。其三,公众在多元话语互动中日趋理性,对比新旧时期网民的观点倾向发现,在关于最新一次热点医患纠纷事件的观点调查中更多理性的声音浮出水面,彰显出公众的媒介素养的不断提升。十八大以来党和国家高度重视互联网舆论工作,新时代条件下舆论工作的职责和使命明确了要澄清谬误、明辨是非。医生群体争取身份认同拓宽渠道塑造正面形象的做法,对其他正在面对舆论困境和认同危机的专业领域群体均有积极的借鉴意义。以坚持正确的舆论导向为前提,让更多的声音在一起碰撞,对真理的探讨将有助于遏制二元对立的网络民粹主义蔓延,将有助于维护社会的公平与正义。
[Abstract]:The right to know technology empowerment background, expression right supervision continuous generalization, some professional field barriers group is by the users of power challenges. Medical, cultural, education and other fields are facing the disenchantment of the expert system to the center of the phenomenon, in the risk society doctor group facing the identity crisis is more and more strong. The doctor of media image under the background of the doctor-patient conflicts force is a multifaceted process, there have been many problems, has emerged rectification power. This paper takes time as the main clue, occurring throughout the more influential field of medicine from a diachronic perspective to the events. The "sewing anal" incident, "the 80 Fen door" incident, "hayida kill medical case", "lost kidney door" and "black ribbon action", 2010 to 2016 to more influential medical field events as the main research object, showing Different media practice evolution of traditional Chinese medicine students on expression of media image, image doctor media law and trend of the parties, and the single case study compared more comprehensively. Different environment of public opinion of the media image of the doctor group cannot do without the doctor group, the media, the public opinion influence the three party in the event study. The doctor found that groups of media image in the media, the doctor, some positive changes have taken place in the public discourse interaction: first, the "early medical incident reports analysis results show that the traditional mass media for doctors, media image local imbalance. The media industry through industry self-discipline and heteronomy in time of the anomie correction view and reflection, the reason on the basis of summarizing about professional reports easily into the misunderstanding, and the news production process Need to pay attention to and actively practice. Second, with the stigma of the doctor's speech intensified, the doctor group using the Internet from scattered to agglomeration in a professional edge based community doctors, doctor-patient conflicts facing the core problem of positive sound. The establishment of self media alliance through the network platform, using a variety of media resources for their endorsement for occupation sound the doctor group, independent media expression characteristic, medical opinion leaders in the field of the use of micro-blog, WeChat platform from the professional field of science as the doctor. The doctor began to pay attention to the shaping of its own doctor positive image, in cooperation with traditional media to individuals and groups, a direct response to the doctor-patient conflicts appealed for rational view of the doctor-patient relationship. Third, in the public discourse interaction is more rational, the netizen opinion comparison between old and new period, on the latest hot The survey point view doctor-patient dispute in more rational voice surfaced, showing the public media literacy has been increasing. Since the eighteen party and the country attaches great importance to the Internet public opinion, public opinion of the work of a new era under the condition of clear responsibilities and mission to clarify the fallacy, right and wrong. The doctor group for identity to broaden the channels of shaping the positive image of the practice, both professional groups are facing the plight of public opinion and other identity crisis positive significance to adhere to the correct guidance of public opinion is the premise of making more noise in a collision, to explore the truth will help curb the spread of the two opposite network populism, will contribute to the maintenance of social fairness and justice.

【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R192.3;G206

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