城市实体书店创新经营模式的调查与思考

发布时间：2018-01-12 18:24

本文关键词：城市实体书店创新经营模式的调查与思考　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

更多相关文章： 实体书店 创新经营 模式 读者需求 城市

【摘要】：近年来,伴随着人们物质条件的日益加强,国民逐渐在精神方面有了更多的需求,同时,为响应我国领导层构建书香社会的号召,大众焦点开始向文化、艺术等方面转移。这时候,城市中承担文化传播职责的实体书店被推上风口浪尖,如何克服种种经营困难,找到适合自己的生存方式成为相关人员讨论的话题。本文立足于对城市实体书店创新经营模式的探讨,结合对当下相对成功的书店进行案例分析以及用网络问卷的方式对人们的相关看法进行调查,以期探寻到最适合实体书店经营的创新模式。文章第一部分阐述本文论题的目的、意义以及研究现状等。第二部分对城市实体书店进行概述性描述,首先是包括其定义、特点等方面的描述;其次详细的阐述新中国成立以来实体书店的四个发展时期;接着是对城市实体书店存在意义的叙述。第三部分为本文主体部分,从三个方面对城市实体书店进行分析,第一,基于案例调查的实体书店创新经营模式分析;第二,基于消费者购书以外的消费需求的相关分析;第三,根据人们对实体书店功能分区的需要来探索实体书店到底应该提供怎样的文化服务。第四和第五部分分别阐述城市实体书店创新经营模式存在的困难及相关原因分析和解决对策。第六部分为结语。本文定题为"城市实体书店创新经营模式的调查与思考",旨在分析现有成功的实体书店的创新经营模式,给仍在彷徨无助的实体书店以改进的范本,让城市实体书店能够更好的承担自身文化传承的责任,同时,发现城市实体书店创新经营过程中遇到的困难及相关原因,并提出一些个人的看法,希望能给实体书店遇到的困难提供一点帮助。
[Abstract]:In recent years, with the increasing material conditions of people, people gradually have more spiritual needs. At the same time, in response to the call of China's leadership to build a literate society, the public focus began to culture. Art and other aspects of the transfer. At this time, the city assumed the responsibility of cultural transmission of the physical bookstore was pushed to the forefront, how to overcome all kinds of operational difficulties. Finding a suitable way to survive has become a topic of discussion. This paper is based on the discussion of the innovative business model of urban entity bookstores. Combined with the current relatively successful bookstore case study and the use of online questionnaires to investigate people's related views. In order to find the most suitable innovative mode for the operation of physical bookstores. The first part of the article describes the purpose, significance and research status of this paper. The second part of the urban entity bookstores for a general description. First, it includes its definition, characteristics and other aspects of the description; Secondly, it elaborates in detail the four periods of development of the entity bookstores since the founding of New China. The third part is the main part of this paper, from three aspects of the analysis of urban entity bookstores, first, the case based analysis of the innovative business model of physical bookstores; Secondly, based on the analysis of consumer's consumption demand other than the purchase of books; Number three. According to the needs of the functional partition of the physical bookstores to explore what kind of cultural services should be provided by the physical bookstores. Part 4th and 5th respectively expound the difficulties and related reasons of the innovative operation mode of the urban entity bookstores. Analysis and solution countermeasures. Part 6th is the conclusion. The title of this article is " The investigation and thinking of the innovative management mode of urban entity bookstores. The purpose of this paper is to analyze the innovative business model of the existing successful entity bookstores, and to give the helpless entity bookstores an improved model, so that the urban entity bookstores can better bear the responsibility of their own cultural heritage, and at the same time. This paper finds out the difficulties encountered in the process of innovation and operation of urban entity bookstores and the relevant reasons, and puts forward some personal views, hoping to provide some help for the difficulties encountered by the entity bookstores.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.23

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