基于用户体验的女性手机游戏界面设计研究

发布时间：2018-02-22 19:59

本文关键词： 用户体验手机游戏女性用户交互设计界面设计　出处：《青岛理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着移动互联网技术的飞速发展与智能手机的普及,中国手机游戏市场规模与收入实现大幅增长。然而,在众多开发商争先进入手机游戏市场之后,产品同质化现象日益严重,手机游戏市场陷入困局。面对如此激烈的市场竞争,聚焦细分市场成为了突破口,女性这一潜力巨大的用户细分市场,逐渐成为推动手机游戏市场发展的一股不容忽视的力量。然而在以往的手机游戏研发中,大多以的男性群体为目标,而忽略了广大女性的价值取向。本文以女性手机游戏用户为目标,探寻符合女性价值取向的手机游戏界面的设计方法,希望在理论方面增加国内手机游戏界面与交互体验设计相关领域研究内容的丰富性,为艺术、科学与文化创新的互补融合探寻更多的发展方向,在实践上给游戏设计相关工作者提供一定的参考,为推动女性手机游戏设计的发展做出贡献。本文立足于女性手机游戏用户的体验需求,针对手机游戏界面的设计进行研究。本课题研究所做工作的内容及成果如下:(1)通过相关文献的搜集、阅读与整理,给出了用户体验、手机游戏、交互设计和手机游戏界面的概念界定,并归纳了用户体验要素、手机游戏与界面的类型,分析了国内外手机游戏的发展概况。(2)通过对大量文献资料的整理分析,以及采用问卷调查和用户访谈等形式的调查研究,总结基于用户体验的女性手机游戏界面设计的影响因素,并将其归纳为用户因素、行为因素、场景因素和技术因素四个方面进行了阐述。(3)通过对用户体验结构的探索,得出女性手机游戏界面设计中用户体验结构层面模型的三个维度:感官体验层面、行为体验层面、情感体验层面,并建立了女性手机游戏界面的用户体验层面模型。(4)通过对女性在感官、行为、情感三个层面对手机游戏界面的体验特性的研究,结合课题实践,探讨建立了基于用户体验的女性手机游戏界面设计的流程。
[Abstract]:With the rapid development of mobile Internet technology and the popularity of smart phones, the scale and income of mobile game market in China have increased dramatically. However, after many developers scrambled to enter the mobile game market, the phenomenon of product homogeneity is becoming more and more serious. In the face of such fierce market competition, focusing on the market segment has become a breakthrough, women as a potential user segment market, It has gradually become a force that can not be ignored in promoting the development of the mobile game market. However, in the past research and development of mobile games, most of them are aimed at the male group. While ignoring the value orientation of the majority of women, this paper aims at female mobile game users to explore the design method of mobile phone game interface that conforms to the female value orientation. I hope to increase the richness of domestic mobile phone game interface and interactive experience design related research content in theory, and explore more development direction for the complementary fusion of art, science and cultural innovation. In practice to the game design related workers to provide a certain reference for the promotion of female mobile game design to contribute to the development of this article based on the female mobile phone game user experience needs, Research on the design of mobile phone game interface. The contents and results of the research work are as follows: 1) through the collection, reading and arrangement of relevant documents, the user experience, mobile phone game, Interactive design and definition of mobile phone game interface, and induces user experience elements, mobile phone game and interface types, analyzes the development situation of mobile phone game at home and abroad. And by means of questionnaire survey and user interview, this paper summarizes the influencing factors of female mobile phone game interface design based on user experience, and concludes them as user factors, behavioral factors, and so on. By exploring the structure of user experience, three dimensions of the model of user experience structure in the design of female mobile phone game interface are obtained: sensory experience level, behavior experience level, and so on. Emotional experience level, and establish the female mobile phone game interface user experience level model. 4) through the female in sensory, behavioral, emotional three levels of mobile phone game interface experience characteristics of research, combined with the subject of practice, The design process of female mobile phone game interface based on user experience is discussed.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP317

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