身体消费视角下的网络女主播现象研究

发布时间：2018-03-06 05:07

本文选题：身体消费　切入点：网络女主播　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

【摘要】："网络女主播"是在网络时代的特有现象。网络时代的迅速崛起,让女主播成为具有时代特色的行业。在"网络女主播"队伍的逐渐扩大中,我们发现,网络女主播不过是将身体消费完美展现的工具而已,女主播逐渐成为了身体消费的符号,被不断的复制粘贴,成为消费的利器。古往今来,女性身体所代表的意义一直被探讨着,无论是从美学还是从社会学的角度,都有诸多研究。如今,女性身体消费已成为不争的事实,女性身体如何成就消费是本文探究的重点。本文从身体消费视角下去探析网络女主播这一行业,试图借助身体消费理论去解析网络女主播是如何将身体消费完美演绎的。首先,本文从让·鲍德里亚的身体消费理论出发,在消费时代的大环境下去考量网络女主播存在的必要性。从作为欲望的身体消费、作为符号的身体消费以及被物化的身体消费这个三个方面去解析女性身体成为消费对象的原因。结合网络女主播的现实案例,从网友对于女主播消费的狂热现象去探析消费形成的原因。从鲍德里亚的身体消费理论出发,尝试从符号、异化的角度去解读女性身体在网络世界中成为商品的本质所在。其次,从微观层面分析欲望下的女性身体、商品下的女性身体表现出何种特征。鲍德里亚的身体消费理论是在怎样的时代环境中演化而来,以及作为符号的女性身体在消费时代的催促中表现出怎样的特征。同时,在对网络女主播的身体分析中,旨在探析女主播为何一路高歌勇进,成为女性竞相进驻的行业。网络女主播又是如何吸引网友目光、采用何种方式保持热度以及新鲜度,是笔者站在受众角度上所要尝试得到答案的问题。最后,探讨如何对待"网络女主播"现象。笔者用审视的眼光,采用辨证的观点,肯定了 "网络女主播"对于身体消费理论的诠释,指出这是互联网时代所不可阻挡的现象。同时揭示了这一现象背后的实质,是女性地位的下降与话语权的丧失,是男性主导意识体系下对于女性身体的随意要求。大众媒介与女性文化所联合打造的大环境使得网络女主播这一特例出现,成为消费的捆绑体。当女性身体与欲望、色情捆绑在一起,就引得消费悄然而至。消费时代提供了消费女性身体的绝佳环境,网络为消费提供了最为便利的空间。两相结合,网络女主播成为女性身体消费的行业代表。这一消费现象背后到底对于女性有着怎样的意义,又是否代表了时代对于女性的看法?笔者尝试从身体消费视角下去寻找答案。
[Abstract]:"female network anchorman" is a special phenomenon in the network age. With the rapid rise of the network age, female anchorman has become an industry with the characteristics of the times. In the gradual expansion of the "network woman anchor" team, we find that, The network woman anchorman is only the tool which perfectly displays the body consumption, the female anchorwoman has gradually become the symbol of the body consumption, has been continuously copied and pasted, becomes the consumptive sharp weapon. The meaning of women's bodies has always been discussed, both from an aesthetic point of view and from a sociological point of view. Nowadays, female body consumption has become an indisputable fact. How the female body achieves consumption is the focus of this paper. This paper analyzes the network female anchorman industry from the perspective of body consumption, and tries to analyze how the female network anchorman perfectly deduces the body consumption with the help of the body consumption theory. First of all, This paper starts from Jean Baudrillard's theory of body consumption, in the context of the consumer age, to consider the necessity of the existence of female network anchorages. The body consumption as a symbol and the body consumption by materialization are three aspects to analyze the reason why the female body becomes the object of consumption. This paper analyzes the reasons for the formation of consumption from netizens' fanatical phenomenon about female anchorman's consumption. Based on Baudrillard's theory of body consumption, it tries to start with symbols. From the angle of alienation, the essence of female body becoming a commodity in the network world is interpreted. Secondly, the female body under desire is analyzed from the micro level. What are the characteristics of the female body under the commodity? in what era environment did Baudrillard's body consumption theory evolve, and what characteristics the female body as a symbol showed in the urge of the consumption age. At the same time, In the body analysis of female network anchorman, the aim is to find out why female anchorman is singing bravely all the way and becoming a female competition industry. How do female network anchormen attract the attention of netizens, how to keep the popularity and freshness of the network anchorwoman, and how to keep the popularity and freshness of the network anchorwoman. It is the question that the author tries to get the answer from the audience angle. Finally, discuss how to deal with the phenomenon of "network woman anchor". This paper affirms the interpretation of the theory of body consumption in Internet woman anchorman, and points out that it is an unstoppable phenomenon in the Internet age. At the same time, it reveals the essence behind this phenomenon, and it is the decline of female status and the loss of the right to speak. The general environment created by the combination of mass media and female culture makes the network female anchorman a special case and becomes a bundle of consumption. When the female body and desire, Porn bundles together and brings consumption quietly. The consumer age provides the perfect environment for consuming women's bodies, and the Internet provides the most convenient space for consumption. Internet anchorwoman has become the industry representative of female body consumption. What kind of meaning does this consumption phenomenon have for women in the end, and does it represent the view of the times for women? The author tries to find the answer from the perspective of body consumption.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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