自媒体时代舆情反转现象研究

发布时间：2018-03-21 18:07

本文选题：自媒体　切入点：传统媒体　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着网络传播技术的快速发展和自媒体平台的兴起,人们的工作、生活方式都产生了巨大的变化。我们在各个生活的间隙获取信息,信息碎片化给当前的舆论发展带来了新的格局,受众每天通过新闻类APP、微博、移动社群、新闻网站、报纸杂志、电视等多种方式获取信息,使传播具有规模大、影响广、速度快、多样化的特征。而随着微博等自媒体的崛起,网络舆情更加汹涌澎湃,舆情出现了新的格局变化。民众通过互联网发布信息,发表意见,参与对公共事件的讨论,并逐渐形成一个有中国特色的互联网现象。网络虽然赋予了人们民主参与的机会,人们可以自由表达各自的意见,但在很多的论坛、贴吧、微博中,由于受到“匿名性”的保护,人们有法不责众的心理,容易在网络上发泄原始的本能冲动,形成与平时日常生活中不一样的人格。网民们只是一个ID,这个ID并不代表其现实生活中的身份,每一个人都可以在网络中扮演与自己日常生活中不同的角色。在社区环境里更容易形成优势意见,比如在论坛跟帖中,对于某社会事件,网民们在表达自己的意见时容易受到从众心理的影响,而且由于匿名的保护容易对他人不同意见进行攻击。自媒体与舆论的关系主要体现在引发舆论、引导舆论、反映并代表舆论。但是,自媒体舆论也时常发生舆论反转现象,这在一定意义上影响了自媒体的引发、引导、反映并代表舆论的功能。“成都男司机暴打女司机事件”“城里媳妇怒掀饭桌事件”“哈尔滨天价鱼事件”“白血病女孩罗一笑你给我站住”等就是典型实例。舆情反转事件由于具有“眼球经济”效益会引发受众的广泛关注,传播具有网民的互动参与性强、舆论影响范围大、舆情发展不可控和酝酿时间长的特点。针对这一现象,本文应用到传播学“沉默的螺旋”“使用与满足”“意见领袖”“刻板成见”“第三人效果”“议程设置”等理论对传播现象进行分析。同时分析信息传播碎片化的发展现状及问题、舆情的产生机制,通过对典型事件分析舆情传播中的反转现象及其影响,最后从不同的角度研究如何建立正确的舆情引导战略。
[Abstract]:With the rapid development of network communication technology and the rise of self-media platform, people's work and lifestyle have changed greatly. The fragmentation of information has brought a new pattern to the development of public opinion at present. Audiences obtain information every day through various means such as news app, Weibo, mobile community, news websites, newspapers, magazines, television and so on, so that the dissemination has a large scale and has a wide impact. With the rise of Weibo and other media, Internet public opinion is surging, and public opinion has changed. People publish information through the Internet, express their opinions, and participate in the discussion of public events. And gradually forming an Internet phenomenon with Chinese characteristics. Although the Internet has given people the opportunity to participate democratically and people can freely express their opinions, in many forums, posts, Weibo, Because of the protection of "anonymity", people have the mentality of not to blame the public, easy to vent the original instinct on the Internet, Forming a personality that is different from normal daily life. Netizens are just an ID.This ID does not represent their status in real life. Everyone can play a different role in the Internet than in their daily life. It is easier to form an advantage opinion in the community environment, such as in the forum post, for a social event, Internet users are vulnerable to the influence of crowd psychology when expressing their opinions, and because of the protection of anonymity, they are prone to attack different opinions of others. The relationship between the media and public opinion is mainly reflected in generating public opinion and guiding public opinion. Reflecting and representing public opinion. However, the phenomenon of public opinion reversal also occurs from time to time in the media, which in a certain sense affects the initiation and guidance of the self-media. Reflect and represent the function of public opinion. "Chengdu male drivers beat up female drivers incident," "the city wife angry dinner table incident," "Harbin price fish incident", "leukemia girl Luo Yixiao you give me a stop" is a typical example. Because of its "eyeball economy" benefits, the event will attract wide attention from the audience. Communication is characterized by the interactive participation of netizens, the wide range of influence of public opinion, the uncontrollable development of public opinion and the long gestation time. This paper applies the theories of "Silence Spiral", "using and satisfying" opinion Leader, "stereotype", "third person effect" and "agenda setting" to analyze the communication phenomenon. At the same time, it analyzes the current situation and problems of the fragmentation of information communication. The generation mechanism of public opinion, through the analysis of the typical events of public opinion in the phenomenon of reversal and its impact, finally from different angles to study how to establish a correct guiding strategy of public opinion.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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