虚拟现实（VR）企业的专利布局研究

发布时间：2018-04-03 19:36

本文选题：虚拟现实　切入点：专利布局　出处：《北京外国语大学》2017年硕士论文

【摘要】：近年来世界范围内掀起了虚拟现实(Virtual Reality,以下简称VR)的研发热潮,VR的应用日益广泛,大有取代PC等传统信息平台的趋势。在这场研发热潮中,我国企业凭借发达的互联网产业,在产品研发上,取得先机,走在了世界的前列。但是我国企业普遍在VR技术的专利布局上存在缺陷,专利申请地域有限、行业有限等一系列专利问题日益成为我国VR企业走出去的最大障碍。本文从应用型论文的角度出发,通过对世界范围内VR技术检索研究,结合我国国情,在法律和技术层面分析原因,对我国VR企业专利布局提出了改善意见。第一部分,描述并分析了本文的研究背景,得出VR技术的研发有助于我国在科技领域实现弯道超车等结论,并对VR专利布局的研究现状以及本文拟采用的研究方法进行了综述,从宏观角度概括了本文的框架。第二部分,阐述VR的基本原理及其发展历史,指出VR并非近年产生的新技术,在上一个商业周期中,VR并未受到应有的重视。对VR技术的特征进行概括总结,并对VR的技术构成进行分析,将VR技术进行模块化分解,得出VR技术可从宏观角度分为立体显示技术、数据处理技术以及3D处理与生成技术三个模块。找出对应的IPC分类小组,理清本文研究的切入点,为后续专利检索提供可靠依据。第三部分,通过VR行业专利分析找寻目标企业,为目标企业的选定提供理论依据,得出VR行业目前的推动企业多为创业公司。随后对VR专利的检索方程式进行构建,界定研究范围,获取准确的专利数据信息。对该信息进行申请时间分析,获取VR技术的研发周期,判断现阶段VR技术研发特点,得出现阶段正是VR研发的高峰时期;对该信息进行地域分析,得出世界范围内VR分布概况以及不同国家和地区对VR技术的重视程度;对该信息进行申请人分析,明确VR领域的具体竞争企业。对以上分析的结论做出总结,寻找目标企业,有针对性地对目标企业进行专利布局研究。第四部分,对国内外VR重点企业进行分析,在企业专利布局特点上得出国外企业偏向于3D生成技术以及数据处理技术的专利布局,国内企业偏向于立体显示技术的专利布局等结论,在防范专利侵权的策略上得出国外企业采用专利预警等方法防范专利侵权风险而国内企业则很少有专利侵权防范措施等结论。其中在年度分析和地域分析的基础上引入专利的技术领域分析,探究企业在基础技术模块之外的专利布局,找出不同企业的研发重点,更为全面地对重点企业VR技术的专利布局进行研究,从而为下文专利布局提供依据。结论部分,根据上文总结的国内外重点企业专利布局特点,结合我国VR研发现状,从进攻和防守层面对VR专利布局提供建议,提出即便在VR技术中已经被对手广泛布局的领域,仍然存在通过专利的交叉许可等方式打破对手垄断从而进入相关市场的可能。并认为我国企业需提高专利的国际布局意识,提高自身研发能力,积极抢占国际市场。此外在其他布局建议中,主要从减少专利布局成本的角度出发,提出构建高校合作实验室、利用国内各个省市的专利优惠政策等策略。
[Abstract]:In recent years the world launched a virtual reality (Virtual Reality, hereinafter referred to as VR) the upsurge of research and development, VR has been widely used, much to replace the traditional information platform PC trend. In this research upsurge, the enterprises of our country with developed Internet industry, made the initiative on product research and development, and walk in the forefront of the world. However, Chinese enterprises generally in VR technology patent layout defects, patent application industry Co., limited territory, and a series of patent issues has become the biggest obstacle to China's VR enterprises to go out. This paper from the application point of view, through the study of the world within the scope of VR retrieval. According to the situation of our country, analysis of the reasons in the legal and technical aspects of the VR enterprise patent layout in our country and puts forward the improvement suggestion. The first part describes and analyzes the research background, research shows that VR technology is helpful to our country Conclusion to achieve corner overtaking in the field of science and technology, and the VR patent layout research status and the research methods to be adopted are reviewed, from a macro perspective summarizes the frame of this paper. The second part, the basic principle and development history of VR, pointed out that the new technology is not in the VR, in a business cycle in VR, has not received due attention. The features of VR technology are summarized, and the analysis of VR technology, VR technology will be modular decomposition, the VR technology can be from a macro point of view is divided into three modules of stereo display technology, data processing technology, 3D processing and classification to find IPC generation technology. The group corresponding to the starting point to clarify this research, provide a reliable basis for subsequent patent retrieval. In the third part, through the VR industry patent analysis to find the target enterprise, provide a theoretical basis for the selection of the target enterprise At present, can promote the enterprise VR industry for start-up companies. Then the VR patent retrieval equation was constructed, defines the research scope, to obtain patent data information accurately. For the time analysis of the information acquisition, VR technology research and development cycle, to judge the present VR technology development characteristics, present stage is VR during the peak period of development of the information; geographical analysis, that of VR distribution in the world and in different countries and regions of the VR degree of attention to the information of the applicant; analysis, clear field of VR specific competitors. To make a summary of the conclusions of the above analysis, to find the target enterprise, the research on the patent layout of the target enterprise. In the fourth part, analysis of the domestic and foreign VR key enterprises, in the characteristics of business patent layout that foreign enterprises tend to 3D generation technology and data processing technology With the layout of the patent, domestic enterprises in favor of stereoscopic display technology patent layout etc. conclusion, in the prevention of patent infringement on the strategy of foreign enterprises that use patent early warning methods to prevent the risk of patent infringement and domestic enterprises are few conclusion patent infringement prevention measures. In the field of analysis technology based on patent analysis and geographical analysis of the year on the basis of inquiry, in addition to enterprise technology module patent layout, find out the different business development focus, more comprehensively on key enterprises VR technology patent layout is studied, which provides the basis for the patent layout. The conclusion part, according to the key enterprises at home and abroad patent layout features summarized above, combined with the status quo of VR research and development in China, from attack and defense in providing advice VR patent layout, put forward even in the VR technology has been widely opponents of the field layout, still Through the way of patent cross licensing monopoly to break the opponent to enter the relevant market. And that Chinese enterprises need to improve the international awareness of patent layout, improve its research and development capabilities, to seize the international market actively. In addition to other layout suggestions, mainly from the perspective of cost reducing patent layout, put forward the construction of cooperation laboratory in Colleges and universities. The domestic various provinces of preferential policies patent strategy.

【学位授予单位】：北京外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP391.9;D923.42

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