新媒体环境下高校学生移动阅读行为的调查研究

发布时间：2018-04-05 06:42

本文选题：新媒体环境　切入点：移动阅读　出处：《郑州大学》2017年硕士论文

【摘要】：随着信息技术飞速发展,传统的报纸刊物、广播、电视媒体在人们生活中影响越来越小,以互联网和移动网络为主的新媒体已成为21世纪的主流媒体。在当前新媒体环境下,人们获取信息更加方便快捷,这种对信息获取的便捷性,使得人们能够广泛且轻易的阅读与生活、工作、学习有关的各种资料。加上移动终端技术水平的不断推进,一种新兴的移动阅读方式应运而生,成为当前人们阅读的主要方式。在新媒体环境下,移动阅读由于其内容丰富、方便快捷、成本低等优势,深受广大高校学生的青睐。高校学生作为进行移动阅读的主要群体,其阅读方式和习惯也受到了不同程度的影响。因此,本文认为对高校学生在新媒体环境下的移动阅读行为进行研究具有重要的意义。本文在对理论知识进行梳理和总结的基础上,界定了新媒体及移动阅读的含义,并对两者的发展状况做了一定的分析。继而采取调查问卷的形式,选取高校学生为调查对象,进行了问卷的发放与回收,并对问卷进行了信效度分析。然后用SPSS 17.0对高校学生移动阅读的基本情况、行为特征、影响因素方面进行了统计分析,并得出了相应的结论。最后,根据调查结论,尝试性的从学生角度、高校图书馆角度和移动阅读市场角度,提出了促进高校学生移动阅读的建议和措施。
[Abstract]:With the rapid development of information technology, the influence of traditional newspapers, periodicals, radio and television media on people's lives is becoming smaller and smaller. The new media, mainly Internet and mobile network, have become the mainstream media in the 21st century.In the current new media environment, it is more convenient for people to obtain information, which makes people can widely and easily read and live, work and learn all kinds of information.With the development of mobile terminal technology, a new mobile reading method emerges as the times require, and it becomes the main way for people to read.In the new media environment, mobile reading is favored by college students because of its rich content, convenience and low cost.As the main group of mobile reading, college students' reading styles and habits are influenced to different degrees.Therefore, it is of great significance to study the mobile reading behavior of college students in the new media environment.On the basis of combing and summing up the theoretical knowledge, this paper defines the meaning of new media and mobile reading, and analyzes the development of the new media and mobile reading.Then, in the form of questionnaire, college students are selected as the objects of investigation, the questionnaire is issued and recovered, and the reliability and validity of the questionnaire are analyzed.Then we use SPSS 17.0 to analyze the basic situation, behavioral characteristics and influencing factors of college students' mobile reading, and draw the corresponding conclusions.Finally, according to the conclusion of the investigation, this paper puts forward some suggestions and measures to promote the mobile reading of college students from the point of view of students, university libraries and mobile reading market.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G252.17

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