社会心理学视阈下的微信朋友圈真诚度调查研究

发布时间：2018-04-17 12:34

本文选题：微信朋友圈 + 真诚度　；参考：《沈阳师范大学》2017年硕士论文

【摘要】：随着新媒体技术的快速发展,腾讯公司在2011年推出的微信,凭借其独特而强大的功能成为最炙手可热的移动网络社交工具。作为一个社交网络平台,微信不但满足了用户即时通讯的要求,其朋友圈的分享功能则成为人们在日常生活中信息互动的一项关键机能,它建构了一个不同于现实世界的虚拟社区。但随着微信朋友圈渐趋发展延伸,“秀恩爱”、“晒幸福”、“晒自拍”等现象的泛滥,使得人们开始质疑甚至反思其所谓的“分享”的涵义。众多学者也逐渐意识到微信朋友圈所塑造的圈层文化正深刻影响着人们的现实生活,并且感知这种趋势正发生着异化,改变着人们的自我认知。本文利用实证研究,探析目前人们在微信朋友圈呈现的真诚度状况,旨在揭示微信朋友圈呈现的真实现状和人们在行为之下潜藏的情感态度,挖掘驱使人们在微信朋友圈呈现自我时的社会心理机制,从社会心理学视角探析新媒体的发展现状,从而为今后新媒体研究提供心理学研究依据。本文通过社会心理学心理测量的方法进行调查问卷的设计,测验人们在微信朋友圈真诚度的真实状态,并通过SPSS19.0等统计方法通过差异性分析、相关分析、交叉分析探索微信朋友圈的真诚度的影响要素。调查发现“印象管理”“社会比较心理”“面子心理”等心理因素驱动着人们在朋友圈行为的发生;使用人群的特征如学历、年龄、职业、好友规模也影响着微信朋友圈的真诚度。由此本文通过将调研的结果进行社会心理方向的探究,挖掘新媒体之下社会群体的内在心理机制,并针对微信朋友圈的未来发展方向提出建议,希望进行“微信朋友圈真诚度”研究可以在理论基础上,把握公众的情绪,解析现时的公众心理,正确引和控制虚拟网络事件的发生,有助于维护虚拟社会和现实社会的和谐,营造良好的网络环境。
[Abstract]:With the rapid development of new media technology, Tencent's WeChat, launched in 2011, has become the hottest mobile social networking tool with its unique and powerful features.As a social network platform, WeChat not only meets the requirements of instant messaging, but also the sharing function of its circle of friends becomes a key function of information interaction in people's daily life.It constructs a virtual community different from the real world.However, with the development and extension of WeChat's circle of friends, the proliferation of such phenomena as "show love", "sun happiness" and "photo selfie" makes people begin to question and even reflect on the meaning of the so-called "sharing".Many scholars have come to realize that the circle culture created by WeChat's circle of friends is deeply influencing people's real life and perceiving this trend is dissimilating and changing people's self-cognition.This paper makes use of the empirical research to analyze the sincerity of people in WeChat's circle of friends, in order to reveal the true situation of the circle of WeChat friends and the underlying emotional attitude of people under the behavior of WeChat.This paper explores the social psychological mechanism that drives people to present themselves in WeChat's circle of friends, and analyzes the development status of new media from the perspective of social psychology, thus providing psychological basis for the study of new media in the future.In this paper, the questionnaire is designed by the psychological measurement of social psychology to test the true state of people's sincerity in the circle of friends of WeChat, and through the difference analysis and correlation analysis through the statistical methods such as SPSS19.0, etc.Cross-analysis to explore the impact of WeChat friends circle of sincerity factors.The investigation found that psychological factors such as "impression management", "social comparison psychology", "face psychology" and so on have driven the behavior of people in the circle of friends, and the characteristics of the use of people such as education, age, occupation, etc.The size of friends also affects the sincerity of the WeChat circle of friends.Therefore, this paper explores the social psychological orientation of the social groups under the new media, and puts forward some suggestions for the future development of the WeChat circle of friends.It is hoped that the study of "sincerity in WeChat's circle of friends" can, on the basis of theory, grasp the public's emotions, analyze the present public psychology, correctly introduce and control the occurrence of virtual network events, and help to maintain the harmony between the virtual society and the real society.Create a good network environment.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】