《光明日报》媒体融合现象研究

发布时间：2018-04-22 07:20

本文选题：光明日报 + 媒介融合　；参考：《吉林大学》2017年硕士论文

【摘要】：如今,媒介已经发展到不可逆转的融合时代,从媒介变迁的角度来看,报纸是最早出现的媒介,后来广播和电视来到人们的视野中,现在,网络和手机变成生活中的重要角色。在互联网的时代里,传统媒体必将在网络的大潮中进行挣扎,找到一条属于自己发展的道路,那么,媒介融合就给传统媒体带来了佳音与方向,也让媒体进入了融合的时代。本论文首先对媒介时代的来临做了一个基础性的介绍,其中包含“媒介融合的定义”、“媒介融合的产生”、“媒介融合的兴起”。然后重点论述《光明日报》与《光明网》的融合互动现象的分析,从光明日报与光明网的理念融合、光明日报与光明网的流程融合、光明日报与光明网的技术融合、光明日报与光明网的产品融合、光明日报与光明网的人员融合、光明日报与光明网的渠道融合、光明日报与光明网的市场融合这七种融合现象进行逐一的论述。再然后是对光明日报与光明网融合互动意义的归纳和总结。最后是媒介融合背景下,报网融合带来的启示。互联网时代的来临,为传统的媒体开辟了新的发展途径,为新媒体的诞生创造了有力的发展环境。当然,新媒体的未来还有很长的路要去走,还有很多领域需要去探索,传统媒体利用自身的品牌优势和资源与新媒体结合达到资源整合与共享,互相取长补短,从而实现共赢的效果。
[Abstract]:Now, the media has developed into an irreversible fusion era, from the point of view of media changes, newspapers are the first media, then radio and television came to people's vision, now, the Internet and mobile phones become important roles in life. In the era of the Internet, the traditional media will struggle in the tide of the network, find a way of their own development, then, the media convergence will bring good news and direction to the traditional media, but also let the media into the era of convergence. This paper first makes a basic introduction to the arrival of the media age, which includes the definition of media convergence, the emergence of media convergence, and the rise of media convergence. Then it focuses on the analysis of the fusion and interaction between Guangming Daily and Bright net, including the concept fusion of Guangming Daily and Bright net, the process Fusion of Guangming Daily and Bright net, and the Technology Fusion of Guangming Daily and Bright net. The products of Guangming Daily and Bright net, the personnel of Guangming Daily and Bright net, the channel of Guangming Daily and Bright net, the market fusion of Guangming Daily and Bright net are discussed one by one. Then it summarizes and summarizes the interactive significance of Guangming Daily and Guangming net. Finally, under the background of media convergence, the enlightenment brought about by the convergence of news networks. The advent of the Internet era has opened up a new way of development for the traditional media and created a powerful development environment for the birth of the new media. Of course, the future of new media still has a long way to go, and there are still many fields to explore. Traditional media use their own brand advantages and resources to combine with new media to achieve resource integration and sharing, and learn from each other's weaknesses. In order to achieve win-win results.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.2

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