大学生对微信朋友圈信息的接触、认知及使用情况研究

发布时间：2018-04-30 05:18

本文选题：微信朋友圈 + 大学生　；参考：《内蒙古大学》2017年硕士论文

【摘要】：新媒体时代,无论是传统媒体还是迅猛发展的新媒体,大学生随时都在接触媒介、使用媒介,是媒介使用的活跃群体。腾讯公司2011年1月21日推出微信之后,微信就受到大学生群体的青睐。微信逐渐取代QQ成为大学生交流的主要平台,而承载着微信社交功能的朋友圈,由于其移动社交化的信息传播特征及用户信息传播行为特性,使得用户分享信息的种类更多样并且具有一定的目的性。大学生在朋友圈中接触到的信息都会对大学生的认知、态度和行为产生影响。大学生作为高学历的年轻群体,其媒介使用习惯及偏好、媒介影响认知以及媒介素养直接影响我国媒介的未来发展。本文在梳理文献的基础上,运用文献资料法和问卷调查法等研究方法,以内蒙古自治区呼和浩特市内蒙古大学校本部的本科生为样本,研究大学生对微信朋友圈信息的接触、认知及使用情况。通过本文研究发现大学生处理微信朋友圈信息受大学生与微信好友关系亲密程度、微信朋友圈的信息类型、信源的可信性、意见领袖、信息和自己的观点相似程度及个人经验、从众心理以及群体压力和其他因素的影响;其次,社会关系紧密程度和疏离程度、微信朋友圈信息具备的特点以及信源的不同也影响大学生对微信朋友圈信息信度的判断;再次,微信朋友圈信息也对大学生的认知、态度和行为产生影响;最后,低信度信息对大学生处理微信朋友圈信息也产生影响。通过本文的研究,了解大学生对微信朋友圈信息的接触、认知及使用情况以及朋友圈信息对大学生产生的影响,微信平台对朋友圈信息过滤的同时应当好信息的"把关人"。
[Abstract]:In the era of new media, whether traditional media or rapid development of new media, college students are always in contact with the media, using media, is an active group of media use. After Tencent launched WeChat on January 21, 2011, WeChat was favored by college students. WeChat has gradually replaced QQ as the main platform for college students' communication, while WeChat is carrying the social function of WeChat as a circle of friends, because of its mobile social characteristics of information dissemination and the characteristics of user information communication behavior. Make users share information more diverse and have a certain purpose. The information that college students come into contact with in their circle of friends will influence their cognition, attitude and behavior. As a young group with high academic qualifications, college students' media use habits and preferences, media cognition and media literacy directly affect the future development of media in China. On the basis of combing the literature, using the methods of literature and questionnaire, this paper takes the undergraduate students of Inner Mongolia University in Hohhot, Inner Mongolia Autonomous region as a sample to study the university students' contact with the information of WeChat circle of friends. Cognition and usage. Through the research of this paper, it is found that the degree of relationship between college students and WeChat friends, the information type of WeChat friend circle, the credibility of the information source, the opinion leaders, the degree of similarity between the information and their own views and their personal experience are found in this paper. Secondly, the degree of social relationship closeness and alienation, the characteristics of the WeChat circle of friends information and the difference of the information source also affect the university students' judgment on the information reliability of the WeChat circle of friends. Thirdly, the information of WeChat circle of friends also has an impact on the cognition, attitude and behavior of college students. Finally, the information of low reliability has an effect on the students' processing of the information of the circle of friends of WeChat. Through the research of this paper, we know the university students' contact, cognition and use of the information of the circle of friends, and the influence of the information of the circle of friends on the college students. The platform of WeChat should "gatekeeper" of the information of the circle of friends while filtering the information of the circle of friends.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G645.5

【参考文献】