中国游戏直播平台的发展研究

发布时间：2018-05-02 18:55

本文选题：新媒体 + 游戏直播　；参考：《南京理工大学》2017年硕士论文

【摘要】：随着流媒体技术的高速发展,游戏视频行业从最初的异步单向传播,转变为实时双向互动,专注于游戏内容的直播平台悄然兴起,为观众进行游戏观战提供了便捷舒适的全新体验。游戏直播平台在短期内呈现爆发式增长,其庞大的用户量和资本注入都引发了大众的高度关注。本文以国内游戏直播平台为研究对象,结合长期的数据观察记录,着重分析其内容特征、形式特征、运营模式及用户(主播与粉丝)四个部分,并以国外最具代表性的两个游戏直播平台Twitch和Afreeca TV为例,通过对比分析,为国内游戏直播平台发展的研究、反思与总结提供借鉴。笔者将游戏直播平台作为传播媒介,从媒介本身(平台)、传者(主播)以及受众(粉丝)三个角度进行深入分析。游戏直播平台作为新媒体,其自身不再只是单一的传播渠道,媒介与讯息合二为一,因此,平台的研究分为内容、形式及运营模式三部分。最终,总结出目前国内游戏直播平台在界面设计、内容、版权、互动渠道、盈利模式五个方面存在的问题,并提出可行的解决方案,以供业内参考。
[Abstract]:With the rapid development of streaming media technology, the game video industry from the initial asynchronous one-way transmission, to real-time two-way interaction, focused on the game content live platform quietly rising, For the audience to watch the game to provide a convenient and comfortable new experience. Live game platform in the short term presents explosive growth, its huge number of users and capital injection has aroused high public concern. This article takes the domestic game direct broadcast platform as the research object, unifies the long-term data observation record, emphatically analyzes its content characteristic, the form characteristic, the operation pattern and the user (anchorman and fan) four parts, Taking Twitch and Afreeca TV as examples, this paper provides a reference for the research, reflection and summary of the development of domestic game direct broadcast platform. The author takes the game direct broadcast platform as the communication medium, carries on the thorough analysis from the media itself (platform, communicator (anchorman) and audience (fan)). As a new media, the game broadcasting platform itself is no longer a single channel of communication, media and information are combined into one, therefore, the platform research is divided into three parts: content, form and operation mode. Finally, this paper summarizes the problems existing in the interface design, content, copyright, interactive channel and profit mode of the domestic game direct broadcast platform, and puts forward feasible solutions for the reference of the industry.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】