档案自媒体在档案信息传播中的应用研究

发布时间：2018-05-04 12:32

本文选题：档案自媒体 + 档案信息　；参考：《郑州大学》2017年硕士论文

【摘要】：依据自媒体和档案信息传播的相关理论,对国内外相关研究成果进行分析,通过调查问卷和案例调研的方法,对档案自媒体在档案信息传播中的应用现状展开研究。通过对具体调查数据的统计,认为档案自媒体在档案信息传播中存在的主要问题有三个方面:首先,档案自媒体主体对档案自媒体宣传不足,用户对档案自媒体了解、满意度低;其次,在档案自媒体运行管理中缺乏相关的规范制度;最后,在信息传播中主体性与用户性不强,例如:档案自媒体传播的信息内容不能满足用户需求,在档案自媒体平台上传播信息的质量和编辑方式参差不齐,平台上互动空间少,用户互动量小,主体对用户的互动并未及时反馈等,并对其产生原因进行分析。在对运营成功的自媒体平台进行借鉴的基础上,结合档案自媒体自身的实际情况,从档案自媒体主体、档案自媒体传播的内容质量、档案自媒体用户与主体之间的互动,提出改进和提高档案自媒体在档案信息传播中的应用质量和水平的建议有三个方面:首先,加强宣传提高用户对平台认知度,转变服务模式,提高用户对平台的满意度;其次,建立规范制度对传播信息进行审核把关,提高传播内容的质量;最后,线上线下结合,增加互动空间,增强用户黏性。
[Abstract]:Based on the theory of self-media and archival information dissemination, this paper analyzes the domestic and foreign related research results, and studies the application of archival self-media in archival information dissemination through questionnaire and case investigation. Through the statistics of the specific investigation data, it is concluded that there are three main problems existing in the archival information dissemination of archival self-media: first, the archival self-media main body has insufficient publicity to the archival self-media, and the users understand the archival self-media. Second, the lack of relevant regulatory system in the operation and management of archival self-media; finally, the subjectivity and user-nature in information dissemination is not strong, for example: the information content transmitted by archival media can not meet the needs of users. The quality and editing methods of information propagating on the archival media platform are uneven, the interactive space on the platform is less, the amount of user interaction is small, the main body's interaction to the user is not timely feedback, and the causes are analyzed. On the basis of reference to the successful operation of the self-media platform, combining with the actual situation of the archival self-media, from the aspects of the archival self-media subject, the content quality of archival self-media dissemination, the interaction between the archival self-media users and the subject, There are three suggestions to improve and improve the application quality and level of archival self-media in archival information dissemination. Firstly, we should strengthen propaganda to improve users' awareness of the platform, change the service mode, and improve the satisfaction of users to the platform. Establish a standardized system to check the dissemination of information, improve the quality of the dissemination of content; finally, online and offline combination, increase interactive space, enhance user stickiness.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G270.7

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