社交媒体环境下受众与媒介人物的准社会交往研究

发布时间：2018-05-16 06:40

本文选题：社交媒体 + 准社会交往　；参考：《山东大学》2017年硕士论文

【摘要】：随着互联网科学技术的发展,社交媒体的产生和发展使社会产生了巨大的变革,它在人们生活中无孔不入,影响了人们的学习工作以及生活的各个领域,在日常生活和社会交往中占据非常重要的位置。信息在社交媒体环境下的传播不仅突破了时间和空间的限制,变得更加迅速、便捷、多元,更是深刻地影响和改变了人们的生活方式和社交模式。准社会交往是在媒介环境改变的情况下产生的一种新型社交方式,它最早发生在大众媒介时代的受众和媒介人物之间,是基于电子媒介发展的新场景特征而形成的。受众在通过大众媒介接触媒介人物的时候,会对其喜爱的角色产生特殊的依恋,把他们当做在现实社会中真实面对的人物一样,形成一种在想象中的社会交往,这种交往和真实的社会交往是有区别的,只是受众单方面的亲密感,并不存在双向互动。随着如今社交媒体对传统媒体的颠覆,在以社交媒体为背景的媒介环境下,受众与媒介人物之间的这种准社会交往发生了改变,有了新的形式和特点。本研究基于准社会交往理论,在进行文献分析的基础上采用了深度访谈、线上参与式观察等网络民族志的研究方法,研究了社交媒体环境下受众和媒介人物间的相互作用。在分析社交媒体时代媒介环境的基础上,结合新浪微博、百度贴吧以及网游媒体等社交媒体,从准社会交往的呈现与受众表达、新时代特点等层面进行分析。研究发现,在社交媒体环境下受众与媒介人物的准社会交往根据媒介人物性质的不同,其表现形式可以分为三种情况:与真实人物的准社会交往、与虚拟角色的准社会交往以及与拟人化账号的准社会交往,在这三种准社会交往情况下各有不同表现以及不同的受众表达。同时,社交媒体环境下的准社会交往呈现出和以往不同的特性,表现在受众与媒介人物在社交媒体环境下准社会交往程度更高、单方面的准社会交往有了双向互动的可能、形成虚拟社群并催发了粉丝文化和粉丝经济的发展、相较传统媒体环境下产生了消极的准社会交往以及跟传统媒体时代相比现在的准社会交往变得更加脆弱这五个方面。最后,本文对准社会交往的两种范式和合理性进行了探讨,为以后进一步研究全新媒介环境下的准社会交往打下基础。本文一共分为五个部分,第一部分主要是对本研究相关背景和概念进行介绍,并综述了学界当前的研究情况;第二部分分析了社交媒体时代的媒介环境;第三部分主要是分类研究受众与不同媒介人物的准社会交往表现以及受众表达;第四部分是分析社交媒体环境下准社会交往表现出的新特征;第五部分对全文进行了总结。
[Abstract]:With the development of Internet science and technology, the emergence and development of social media has made great changes in the society, it has been pervasive in people's lives, and has affected people's study and work as well as various fields of life. In daily life and social interaction occupies a very important position. The spread of information in the environment of social media not only breaks through the limitation of time and space, becomes more rapid, convenient and diverse, but also profoundly influences and changes people's way of life and social mode. Quasi-social communication is a new type of social communication which comes into being under the change of media environment. It first occurs between the audience and media figures in the mass media era and is formed based on the new scene characteristics of the development of electronic media. When they come into contact with media characters through the mass media, the audience will develop special attachment to their favorite characters, treating them as the real people in the real society, forming a kind of imaginary social interaction. There is a difference between this kind of communication and the real social interaction. It is only the unilateral intimacy of the audience and there is no bidirectional interaction. With the subversion of traditional media by social media nowadays, this kind of quasi-social communication between audience and media characters has been changed and has new forms and characteristics under the media environment with social media as the background. Based on the theory of quasi-social communication, this study uses the methods of in-depth interview and online participatory observation to study the interaction between the audience and the media characters in the social media environment. Based on the analysis of the media environment in the era of social media, combined with social media such as Sina Weibo, Baidu Tieba and online gaming media, this paper analyzes the presentation and audience expression of quasi-social communication, the characteristics of the new era and so on. The study found that in the social media environment, the quasi-social interaction between the audience and the media characters can be divided into three forms according to the nature of the media characters: the quasi-social interaction with the real characters. The quasi-social communication with virtual characters and personification accounts has different performance and different audience expression in these three kinds of quasi-social communication situations. At the same time, the quasi-social communication in the social media environment presents different characteristics, which is manifested in the higher degree of quasi-social interaction between the audience and the media characters in the social media environment, and the possibility of two-way interaction in the unilateral quasi-social interaction. Forming virtual community and promoting the development of fan culture and fan economy, compared with the traditional media environment, there are five aspects: negative quasi-social communication and the present quasi-social communication become more fragile than the traditional media era. Finally, this paper probes into the two paradigms and rationality of social communication, which lays a foundation for the further study of quasi-social communication in the new media environment. This paper is divided into five parts. The first part mainly introduces the relevant background and concepts of this study, and summarizes the current research situation in the academic circles, the second part analyzes the media environment in the era of social media. The third part is the classification of audience and different media figures of quasi-social communication performance and audience expression; the fourth part is to analyze the new characteristics of quasi-social communication under the social media environment; the fifth part summarizes the full text.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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