自出版平台服务模式分析评价研究

发布时间：2018-06-08 05:29

本文选题：数字出版 + 自出版　；参考：《北京印刷学院》2017年硕士论文

【摘要】：当下我国数字出版产业已成为重要的经济增长点,是拉动中国出版业发展的重要力量。“十二五”以来,2015年国内数字出版产业收入是4403.85亿元,和上一年相比多30%。数字出版产业收入占新闻出版产业收入的比重从2014年的17.1%增长到20.5%。相较2006年总产值是213亿元,十年的时间里数字出版产业整体收入翻了近21倍。与此同时,自出版行为依托于数字出版产业的迅猛发展,在各大数字出版平台上稳步发展,眼下已成为数字出版平台生存和发展的必要途径。由于自出版是数字出版大概念下一类具有新兴性、变革性等特点的具体概念,为了更加具体的表述本文,将能够进行自出版行为的数字出版平台称为自出版平台。其他学者尽管给出了自出版平台的单独定义,也不能将自出版与数字出版分割来看,自出版平台概念是随着数字出版平台的不断发展衍生出来的产物。更因如此,随着自出版平台的迅猛发展其自出版平台服务的重要地位日益凸显。自出版平台服务的优劣决定了平台能否吸引优秀且适合本平台的作家进行签约,只有签下更多优秀作家的数字出版平台,才能拥有大量的用户,才能在当下的数字内容大战中占得一席之地。本文立足于服务的新视角,并依托于知名学者的理论基础,对自出版平台服务现状进行分类、分析与评价。依据自出版平台的主要特点进行分类,分为社区论坛、直接出版、纸质书出版社、原创网络文学四种模式;从自出版平台为用户提供的服务出发,通过读者与作者两个维度对其服务进行列举和对比分析;分析自出版平台服务的问题后,对自出版平台的服务进行适当的评价。本文第一章从自出版平台的现实发展状况出发,结合国内外研究现状,阐述了自出版平台的研究背景,并以自出版平台服务为切入点,揭示此分析评价研究的理论和实践意义。第二章界定了自出版平台及自出版平台服务的概念内涵,并通过对比传统出版,介绍了自出版的特点。第三章从国内外横向维度展开,对比介绍了国内外自出版发展状况。第四章通过详实的案例对网络文学、纸质书出版社、社区论坛和直接出版这四种服务模式进行剖析,并从读者、作者和出版社的角度分析各种服务模式的优势及不足。第五章针对自出版服务模式的现实问题,提出我国发展自出版平台的建议。
[Abstract]:At present, the digital publishing industry has become an important economic growth point and an important force to promote the development of China's publishing industry. Since the 12th Five-Year Plan, the domestic digital publishing industry revenue is 440.385 billion yuan in 2015, 30 points more than the previous year. Revenue from the digital publishing industry rose to 20.5a percent from 17.1 percent in 2014. Compared with 21.3 billion yuan in 2006, the overall revenue of the digital publishing industry increased nearly 21 times in 10 years. At the same time, the self-publishing behavior depends on the rapid development of the digital publishing industry and develops steadily on all the major digital publishing platforms. At present, it has become a necessary way for the survival and development of the digital publishing platform. Since self-publishing is a kind of concrete concept with new and revolutionary characteristics under the big concept of digital publishing, in order to express this paper more concretely, the digital publishing platform which can carry out self-publishing behavior is called self-publishing platform. Although other scholars have given a separate definition of self-publishing platform, they can not separate self-publishing from digital publishing. The concept of self-publishing platform is a product derived from the continuous development of digital publishing platform. Because of this, with the rapid development of self-publishing platform, the importance of self-publishing platform service has become increasingly prominent. The advantages and disadvantages of the self-publishing platform service determine whether the platform can attract outstanding writers suitable for the platform to sign the contract, only by signing more excellent digital publishing platform can we have a large number of users. In order to take a place in the current digital content war. Based on the new perspective of service and the theoretical basis of famous scholars, this paper classifies, analyzes and evaluates the service status of self-publishing platform. According to the main characteristics of the self-publishing platform, it can be classified into four modes: community forum, direct publication, paper publishing house and original online literature. Through two dimensions of reader and author, this paper enumerates and compares the service of self-publishing platform, analyzes the problems of self-publishing platform service, and evaluates the service of self-publishing platform. In the first chapter, based on the development of the self-publishing platform and the current research situation at home and abroad, the research background of the self-publishing platform is expounded, and the theoretical and practical significance of this analysis and evaluation research is revealed with the service of the self-publishing platform as the breakthrough point. The second chapter defines the concept of self-publishing platform and self-publishing platform service, and introduces the characteristics of self-publishing by comparing traditional publishing. The third chapter introduces the development of self-publishing at home and abroad. The fourth chapter analyzes the four service modes of network literature, paper book publishing house, community forum and direct publication through detailed cases, and analyzes the advantages and disadvantages of various service models from the perspective of readers, authors and publishers. In the fifth chapter, the author puts forward some suggestions on the development of self-publishing platform in view of the practical problems of self-publishing service mode.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7

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