新媒体环境下我国记者角色的转型

发布时间：2018-07-10 04:50

本文选题：记者 + 角色转型　；参考：《渤海大学》2017年硕士论文

【摘要】：纵观我国记者角色的演变历程,职业角色与社会角色交相辉映。在外敌入侵、军阀混战、民不聊生的动荡年代,记者所扮演的“启蒙者”、“宣传者”的社会角色更为公众所重视。但在市场化浪潮涌动的和平年代,人们开始呼唤记者职业角色的回归,扮演“信息传递者”和“记录者”的角色。这虽是记者角色转变的主要趋向,但以数据化、移动化、智能化为代表的技术创新催生了新媒体的大发展和大繁荣,改变着新闻生产传播的外部环境与内部格局,为记者履行职业角色制造重重障碍和困难。新媒体环境下,西方经典传播学视角下记者所扮演的“观察者”、“把关人”、“议程设置者”、“意见领袖”等角色逐渐被弱化,无论是记者,还是其所在的传媒组织,角色转型成为实现可持续发展的不二选择。记者的角色转型,微观上需要记者角色意识的转变来驱动,向“产品生产者”、“新闻求证者”、“垂直领域专家”和“舆论引导者”等角色转型;宏观上则需要体制机制的保驾护航,推动传统媒体与新兴媒体融合,强化技术创新,深化传媒体体制改革,优化网络舆论环境,将传统媒体“做活、做新、做强”,让记者重现其自身价值。
[Abstract]:Throughout the evolution of the role of journalists in China, professional roles and social roles reflect each other. In the turbulent times of foreign invaders, warlords, and the people, the social roles played by journalists are paid more attention to by the public. However, in the era of peace, people began to call for the return of journalists' professional role and play the roles of "information transmitter" and "recorder". Although this is the main trend of the change in the role of journalists, the technological innovation represented by data, mobility and intelligence has given birth to the great development and prosperity of new media, and has changed the external environment and internal pattern of news production and communication. Create obstacles and difficulties for journalists to perform their professional roles. In the new media environment, the roles played by journalists, such as "observer", "gatekeeper", "agenda setter", "opinion leader" and so on, have been gradually weakened, whether journalists or their media organizations. Role transformation has become the only choice to achieve sustainable development. The transformation of journalist's role needs the change of reporter's role consciousness to the role of "product producer", "news verifier", "vertical field expert" and "public opinion guide". At the macro level, we need the escort of the institutional mechanism to promote the integration of the traditional media with the emerging media, to strengthen technological innovation, to deepen the reform of the media system, to optimize the network public opinion environment, and to "do the work, do the new and strengthen the traditional media." Let the reporter reappear its own value.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G214.2

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