《中国体育报》对中国女排获世界冠军报道的研究
发布时间：2018-07-24 14:23
【摘要】：《中国体育报》创刊于1958年,是新中国成立以后最早的一份政府性体育类日报,它是由国家体育总局主管,中国体育报业总社出版。探讨《中国体育报》作为传统体育媒体对今后中国女排或其他大型体育赛事夺冠的报道,使得本研究既具有理论意义,又具有深刻的现实意义。中国女排80年代夺取的五连冠、2003-2004年的两连冠及2015-2016年的两连冠,共夺取4次世界杯赛冠军、3次奥运会冠军、2次世界锦标赛冠军,具有划时代的意义。因此,本人选取《中国体育报》对中国女排9次获得世界冠军的报道及后续报道作为本论文的研究对象,采用文献资料法、内容分析法、数理统计法、逻辑分析法,对每个时期每次夺冠的报道数量、体裁、版面、标题、内容、图片的数量来源及女排精神进行归纳和总结,并比较三个时期夺冠报道数量、体裁、版面、标题、内容、图片数量来源、女排精神方面的异同,从而得出最终的研究结论。经研究和分析,得出以下的结论:1、报纸版面在不断增加,但是对中国女排报道的数量、图片在逐年减少。对体育大的项目都分类明确均有报道,不会特别突出某个项目的报道。2、报道内容均彰显女排精神,但女排精神的侧重点有所不同。在五连冠时期女排精神强调顽强拼搏、自强不息,国家号召各行各业学习女排精神,遇到困难也要像女排一样奋勇直前、勇敢克服;而如今强调女排精神更多的是在其原有基础上的创新,向当代的年轻人弘扬社会主义价值观。女排精神在不同时期被赋予的意义不尽相同,但女排精神会伴随着一代一代中国女排继续勇往直前。3、报道内容角度放大,对国外运动员、教练员的报道从无到有。《中国体育报》对中国女排报道选取的角度众多,但对国外女排运动员的介绍鲜少见报,直到现在《中国体育报》上才有3篇关于国外女排队员和教练员排球历程回顾的报道,这一报道角度的变化目的是吸引读者的关注。4、图片报道内容均凸显集体主义,但每个时期图片的基调有所不同。在五连冠时期女排夺冠的图片中规中矩,而如今女排夺冠的图片中女排队员们俏皮可爱的形象跃然纸上更凸显女排队员们的青春活力。说明时代在不断的变更,严肃的报道中插入趣味性图片目的就是吸引更多受众的注意;人们的思想也在不断的与时俱进,更倾向于接收新鲜的事物。基于以上的结论提出几点建议:《中国体育报》今后对中国女排夺冠的报道或是其他赛事夺冠的报道,应该从以下几个方面着手:1、报纸要多刊登深度报道以此来吸引读者;2、与读者之间有密切的互动,这样才能知道读者的喜好,更有利于吸引受众的注意;3、在报道中国体育新闻的基础上,对国外的运动员、教练员给予适当的关注;4、刊登的图片能引起读者的共鸣;5、标题言简意赅,夺人眼球。笔者希望通过《中国体育报》对中国女排获得世界冠军报道的研究,为以后《中国体育报》关于中国女排或其他大型体育赛事的夺冠报道提供参考和借鉴。
[Abstract]:China sports newspaper, published in 1958, was the earliest government sports daily after the founding of new China. It was published by the head of the State General Administration of physical education and China Sports Press General Association. The Chinese women's volleyball team won the five consecutive championships in 80s, two consecutive titles in 2003-2004 years and two consecutive championships in 2015-2016 years. It has won 4 World Cup championships, 3 Olympic champions and 2 World Championships, and has epoch-making significance. For this reason, I selected the Chinese sports newspaper for 9 times to the Chinese women's volleyball team. The report and follow-up report of the world champion are used as the research object of this paper. The literature, content analysis, mathematical statistics and logical analysis are used to sum up and summarize the number of reports, genre, layout, title, content, the source of pictures and the spirit of women's Volleyball in each period, and compare the reports of winning the title in the three periods. The number, genre, layout, title, content, the number of pictures, the differences in the spirit of the women's volleyball, the final conclusions are drawn. After research and analysis, the following conclusions are drawn: 1, the newspaper layout is increasing, but the number of Chinese women's volleyball reports, the pictures are decreasing year by year. There will be a special highlight of a project's report.2, which highlights the spirit of women's volleyball, but the focus of the women's volleyball is different. In the period of the five successive crown women's volleyball team, the women's volleyball team emphasized the hard work and perseverance. The state called on all walks of life to learn the spirit of the women's volleyball. The spirit of women's volleyball is different in different periods, but the spirit of women's volleyball will continue to go forward to.3 with the Chinese women's volleyball generation. There are a lot of views on the selection of Chinese women volleyball team, but the introduction of foreign women volleyball players is rarely reported. Until now, there are 3 reports on the review of the volleyball course in foreign women volleyball players and coaches in China. The change of this report is to attract readers' attention to.4, the content of the picture report. Collectivism is highlighted, but the tone of the picture is different at each time. The picture of the women's volleyball team won the crown during the five consecutive championships, and the beautiful and cute image of the women's volleyball players in the picture of the women's volleyball team today highlights the youthful vitality of the women's Volleyball players. The purpose of the sex picture is to attract more attention. People's ideas are constantly advancing with the times and tend to receive new things. Based on the above conclusions, some suggestions are made: "China Sports Newspaper > the future report of the Chinese women's volleyball team" or the news that other events won the title, should start from the following aspects: 1, newspaper should More in-depth reports are published to attract readers; 2, there is a close interaction with the readers in order to know the readers' preferences and to attract the attention of the audience; 3, on the basis of the Chinese sports news, the foreign athletes, coaches are given appropriate notes; 4, the pictures can arouse the resonance of the readers; 5, the title is simple. The author hopes to provide a reference and reference for the future report of the China sports newspaper on the title of the Chinese women's volleyball team or other major sports events.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G842;G212
本文编号：2141657
[Abstract]:China sports newspaper, published in 1958, was the earliest government sports daily after the founding of new China. It was published by the head of the State General Administration of physical education and China Sports Press General Association. The Chinese women's volleyball team won the five consecutive championships in 80s, two consecutive titles in 2003-2004 years and two consecutive championships in 2015-2016 years. It has won 4 World Cup championships, 3 Olympic champions and 2 World Championships, and has epoch-making significance. For this reason, I selected the Chinese sports newspaper for 9 times to the Chinese women's volleyball team. The report and follow-up report of the world champion are used as the research object of this paper. The literature, content analysis, mathematical statistics and logical analysis are used to sum up and summarize the number of reports, genre, layout, title, content, the source of pictures and the spirit of women's Volleyball in each period, and compare the reports of winning the title in the three periods. The number, genre, layout, title, content, the number of pictures, the differences in the spirit of the women's volleyball, the final conclusions are drawn. After research and analysis, the following conclusions are drawn: 1, the newspaper layout is increasing, but the number of Chinese women's volleyball reports, the pictures are decreasing year by year. There will be a special highlight of a project's report.2, which highlights the spirit of women's volleyball, but the focus of the women's volleyball is different. In the period of the five successive crown women's volleyball team, the women's volleyball team emphasized the hard work and perseverance. The state called on all walks of life to learn the spirit of the women's volleyball. The spirit of women's volleyball is different in different periods, but the spirit of women's volleyball will continue to go forward to.3 with the Chinese women's volleyball generation. There are a lot of views on the selection of Chinese women volleyball team, but the introduction of foreign women volleyball players is rarely reported. Until now, there are 3 reports on the review of the volleyball course in foreign women volleyball players and coaches in China. The change of this report is to attract readers' attention to.4, the content of the picture report. Collectivism is highlighted, but the tone of the picture is different at each time. The picture of the women's volleyball team won the crown during the five consecutive championships, and the beautiful and cute image of the women's volleyball players in the picture of the women's volleyball team today highlights the youthful vitality of the women's Volleyball players. The purpose of the sex picture is to attract more attention. People's ideas are constantly advancing with the times and tend to receive new things. Based on the above conclusions, some suggestions are made: "China Sports Newspaper > the future report of the Chinese women's volleyball team" or the news that other events won the title, should start from the following aspects: 1, newspaper should More in-depth reports are published to attract readers; 2, there is a close interaction with the readers in order to know the readers' preferences and to attract the attention of the audience; 3, on the basis of the Chinese sports news, the foreign athletes, coaches are given appropriate notes; 4, the pictures can arouse the resonance of the readers; 5, the title is simple. The author hopes to provide a reference and reference for the future report of the China sports newspaper on the title of the Chinese women's volleyball team or other major sports events.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G842;G212
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