基于移动社交平台的知识获取效果评价研究

发布时间：2019-01-07 21:32

【摘要】：随着“互联网+”时代的到来以及移动互联网络的快速发展,一大批新型的基于移动网络平台的应用程序和服务随之不断产生,移动社交平台(Mobile Social Networking Platform,MSNP)以其广泛的应用普及率成为当下最热门的移动网络平台之一,知乎、豆瓣、微博等PC端中文社区也相继推出了移动端平台。移动社交平台作为满足商业多元化和社会多元化需求的新型工具,已成为一个关键的社会沟通渠道和知识获取渠道。在当前知识、信息大爆炸的时代,知识的获取以及挖掘成为当前学术领域、企业组织共同关注的热点,能否快速地、及时地获取到知识对企业或者个人获得竞争优势至关重要,因此,有效的借助移动社交平台随时随地的快速、高效的获取知识具有重要的现实意义,知识获取效果的高低也直接关系到移动社交平台知识的交流、分享与传播的效果。首先从MSNP知识分类进行分析、通过对与知识获取相关概念的对比,结合MSNP特性,对MSNP知识获取的内涵进行界定,在对知识获取方式特性分析的基础上构建移动社交平台知识获取SE-IE-CI模型;接着对MSNP知识获取效果的影响因素进行分析探讨,在此基础上构建知识获取效果评价初始指标体系;并采用属性知识约简算法对初始评价指标体系进行筛简,确保构建的MSNP知识获取效果评价指标体系兼具完备性、合理性及科学性;并运用改进的Choquet模糊积分法评价模型对MSNP知识获取效果进行综合分析评价。最后以微信为实证研究对象,对微信平台中的公众号、朋友圈、群组等的知识内容的知识获取效果进行实证评价研究。本研究成果有助于用户通过移动社交平台获得更多更有价值的知识,提高知识获取效果有一定的帮助,同时也为移动社交平台开展知识服务活动、提高平台知识运作效率,扩展移动社交平台知识资源推送能力提供一定的参考价值。
[Abstract]:With the advent of the "Internet" era and the rapid development of the mobile Internet, a large number of new applications and services based on the mobile network platform have been produced. The mobile social platform (Mobile Social Networking Platform, MSNP) has become one of the most popular mobile network platforms with its wide application popularity. It is known that Chinese communities such as Douban, Weibo and other PC end Chinese communities have launched mobile platform one after another. As a new tool to meet the needs of business and social diversity, mobile social platform has become a key social communication channel and knowledge acquisition channel. In the current era of knowledge and information explosion, the acquisition and mining of knowledge has become a hot topic in the current academic field. It is very important for enterprises or individuals to obtain knowledge quickly and in time. Therefore, the effective use of mobile social platform to quickly and efficiently acquire knowledge anytime, anywhere has important practical significance, knowledge acquisition effect is also directly related to the mobile social platform knowledge exchange, sharing and dissemination of results. First of all, from the MSNP knowledge classification analysis, through the comparison with the knowledge acquisition related concepts, combined with the characteristics of MSNP, the connotation of MSNP knowledge acquisition is defined. Based on the analysis of the characteristics of knowledge acquisition, the SE-IE-CI model of knowledge acquisition in mobile social platform is constructed. Secondly, the influence factors of MSNP knowledge acquisition effect are analyzed and discussed, and the initial index system of knowledge acquisition effect evaluation is constructed on this basis. And the attribute knowledge reduction algorithm is used to screen the initial evaluation index system to ensure that the evaluation index system of MSNP knowledge acquisition effect is both complete, reasonable and scientific. The improved Choquet fuzzy integration method is used to evaluate the effect of MSNP knowledge acquisition. Finally, taking WeChat as the empirical research object, this paper makes an empirical evaluation on the knowledge acquisition effect of the public number, the circle of friends, the group and so on in the WeChat platform. The research results are helpful for users to gain more and more valuable knowledge through mobile social platform, and improve the effect of knowledge acquisition. At the same time, it can also help mobile social platform to carry out knowledge service activities and improve the efficiency of platform knowledge operation. Extend the push ability of mobile social platform knowledge resources to provide certain reference value.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.09

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