新媒体境遇下提升我国主流意识形态传播力的研究

发布时间：2018-08-27 16:23

【摘要】：新媒体带来社会传播形态的深刻变革,直接影响主流意识形态传播的效果。根据时代变迁和党的中心任务的变化,主流意识形态呈现出不同的话语体系和传播形态。这需要从困境与超越的双重维度中系统分析新媒体发展与主流意识形态传播的耦合、新媒体条件下主流意识形态传播的现实挑战、主流意识形态传播力的指征及应然状态。面对新媒体"双刃剑"效应,主流意识形态要主动转型,提升传播力,主要有五大路径:塑造专业的传播主体、构建生活化的传播内容、发挥全面立体的传播功能、采取大众化的传播话语、提升传播受众的认同度。
[Abstract]:The new media bring about the profound transformation of the social communication form, and directly affect the effect of the mainstream ideology communication. According to the change of times and the change of the Party's central task, the mainstream ideology presents different discourse systems and communication patterns. This requires a systematic analysis of the coupling between the development of new media and the spread of mainstream ideology from the dual dimensions of dilemma and transcendence, the realistic challenges of the spread of mainstream ideology under the condition of new media, the indication of the power of communication of mainstream ideology and the state of its supposed status. In the face of the "double-edged sword" effect of new media, there are five main ways for the mainstream ideology to actively transform and enhance the communication power: to shape the professional communication subject, to construct the life-oriented communication content, and to give full play to the three-dimensional communication function. Mass communication discourse should be adopted to promote the acceptance of the communication audience.
【作者单位】：江苏省中国特色社会主义理论体系研究基地南京师范大学社会主义意识形态研究中心;
【基金】：国家社科基金重大项目“习近平总书记意识形态建设系列重要讲话的理论贡献和实践要求研究”(15ZDA002);国家社科基金一般项目“后现代语境下思想政治教育的转型与超越研究”(15BKS124) 中宣部文化名家暨“四个一批”人才工程资助项目中国博士后科学基金项目(第58批)“新媒体条件下思想政治教育现代转型研究”(2015M580447) 江苏高校社科基金项目“马克思人性论视角下思想政治教育的现代性困境及其路径选择”(2015SJD209) 江苏省“青蓝工程”科技创新团队的研究成果
【分类号】：G206;D64

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