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媒体要做核心价值观的积极传播者

发布时间:2018-10-17 08:57
【摘要】:当今信息社会,媒体传播对价值观的形成发挥着至关重要的作用。媒体责任缺失对价值观的负面影响不容忽视。媒体传播核心价值观要有态度、会说话,要和老百姓说"同一种话",处在同一语言体系内。主流媒体必须坚守职责使命,核心价值观宣传要持之以恒、全面覆盖,要春风化雨、润物无声,要接地气、聚人气。
[Abstract]:In today's information society, media communication plays a vital role in the formation of values. The negative influence of lack of media responsibility on values can not be ignored. The core values of media communication should have an attitude, be able to speak and say "the same words" with the common people, and be in the same language system. Mainstream media must adhere to the mission of responsibility, core values propaganda to persevere, comprehensive coverage, to spring weathered rain, moisturizing silent, to be approachable, popular.
【作者单位】: 中广联合会;
【分类号】:G206;D64

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