自媒体领域主流意识形态话语权的构成要素及衡量维度
发布时间：2018-11-25 12:18
【摘要】：现代社会,媒体与意识形态具有天然的紧密联系,随着自媒体的蓬勃发展,当前自媒体领域意识形态话语权争夺日趋激烈,自媒体领域意识形态话语权研究正在成为一个学科前沿热点问题域。自媒体领域主流意识形态话语权的构成要素包括话语主题、话语主体、话语模式和话语技巧,自媒体领域主流意识形态话语权的衡量维度是话语公信力、话语说服力、话语解释力以及话语吸引力等四个方面。
[Abstract]:In modern society, media and ideology are closely related naturally. With the vigorous development of self-media, the struggle for the right to speak in the field of self-media is becoming increasingly fierce. The study of ideological discourse in the field of media is becoming a hot topic domain. The constituent elements of the discourse power of the mainstream ideology in the field of media include the topic of discourse, the subject of discourse, the mode of discourse and the skills of discourse, and the dimension of discourse credibility and persuasion of discourse is the dimension of discourse right of mainstream ideology in the field of media. There are four aspects: the power of discourse interpretation and the attraction of discourse.
【作者单位】： 湖南师范大学;湖南商学院马克思主义学院;湖南大学;湖南大学马克思主义学院;
【基金】：国家社会科学基金项目“自媒体领域我国主流意识形态的话语权研究”(14CKS039) 湖南省社会科学基金重点项目“自媒体中主流意识形态话语权现状及提升对策研究”(14A02) 中国博士后科学基金第57批面上资助“微生活常态下我国主流意识形态话语权研究”(2015M570680)
【分类号】：D64;G206
本文编号：2356076
[Abstract]:In modern society, media and ideology are closely related naturally. With the vigorous development of self-media, the struggle for the right to speak in the field of self-media is becoming increasingly fierce. The study of ideological discourse in the field of media is becoming a hot topic domain. The constituent elements of the discourse power of the mainstream ideology in the field of media include the topic of discourse, the subject of discourse, the mode of discourse and the skills of discourse, and the dimension of discourse credibility and persuasion of discourse is the dimension of discourse right of mainstream ideology in the field of media. There are four aspects: the power of discourse interpretation and the attraction of discourse.
【作者单位】： 湖南师范大学;湖南商学院马克思主义学院;湖南大学;湖南大学马克思主义学院;
【基金】：国家社会科学基金项目“自媒体领域我国主流意识形态的话语权研究”(14CKS039) 湖南省社会科学基金重点项目“自媒体中主流意识形态话语权现状及提升对策研究”(14A02) 中国博士后科学基金第57批面上资助“微生活常态下我国主流意识形态话语权研究”(2015M570680)
【分类号】：D64;G206
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