移动阅读服务持续使用意向研究——基于认知维、社会维、情感维的影响分析

发布时间：2018-04-30 20:10

本文选题：移动阅读服务 + 持续使用意向　；参考：《情报科学》2017年08期

【摘要】：【目的/意义】从认知维度、社会维度以及情感维度三个层面分析移动阅读用户的心理特征,揭示移动阅读服务持续使用意愿的发生机理。【方法/过程】借鉴刺激-机体-反应(S-O-R Model)模型,构建移动阅读服务持续使用意向的因果模型,通过对371名大学生进行问卷调查获取研究数据,采取结构方程模型对概念模型中各变量之间的关系进行实证检验。【结果/结论】感知有用性和满意度是移动用户持续使用意向的重要因素,信息交互质量、系统交互质量对感知有用性和满意度具有显著正向影响;情感依恋不仅显著正向影响持续使用意向,还对感知有用性和满意度具有积极影响;人际交互质量显著正向影响感知社交性,但感知社交性对有用性感知、满意度以及持续使用意向的作用效应没有通过显著性检验。
[Abstract]:Objective / meaning: to analyze the psychological characteristics of mobile readers from three aspects: cognitive dimension, social dimension and emotional dimension. To reveal the mechanism of willingness to use mobile reading service continuously. [method / process] using the model of stimulus-organic-response S-O-R model, the causal model of intention of sustainable use of mobile reading service was constructed. A questionnaire survey was conducted among 371 college students to obtain the data. The structural equation model is used to empirically test the relationship between the variables in the conceptual model. [results / conclusions] perceived usefulness and satisfaction are important factors for mobile users' intention to use continuously, and the quality of information interaction. The quality of system interaction has a significant positive effect on perceived usefulness and satisfaction, affective attachment not only has a significant positive impact on the intention of sustainable use, but also has a positive effect on perceived usefulness and satisfaction. The quality of interpersonal interaction had a significant positive effect on perceived sociality, but the effect of perceived sociality on usefulness perception, satisfaction and intention of continuous use did not pass the significance test.
【作者单位】：湖南商学院湖南省移动电子商务协同创新中心移动商务智能湖南省重点实验室;
【基金】：国家社科青年项目(16CTQ008)
【分类号】：G252

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